5 ways signage can boost your business
Physical signage, like awnings and pole signs, is an aspect of traditional branding and marketing that is here to stay. Even if your physical establishment has serious online advertising, that’s a supplement to your marketing efforts, not a replacement. Even 100% online businesses can benefit from physical signage. Think billboards, car wraps, and other high-impact forms and / or mobile marketing.
However, you might be surprised how much of an impact signage actually has. According to Signs.org, the international nonprofit organization dedicated to collecting data from signage, support and services, this is a numbers game with the odds clearly in your favor. If you’re undecided about signage, check out these figures:
1. Signage puts newspaper advertising to shame
Advertising in the local newspaper can still be a great way to get your name out there. However, keep in mind that signage on the site is monetarily equivalent to 24 full-page newspaper ads each year. If you’ve recently researched the cost of newspaper ads, you know that they aren’t cheap. A single investment in signage can last for years. Save newspaper ads for special events and leave daily advertising on your posters.
2. It’s a silly change for you
How much does a single on-site sign cost you per view? According to Sign.org, it’s two cents for every 1000 visits. Of course, this figure can change a bit, depending on your location and population, but it’s a pretty solid number no matter how you look at it. Do you think your poster is worth a thousand people to review? Plus, compare that to $ 2.81 per 1,000 visits with newspaper ads and it’s an easy option.
3. Locals see your log up to twice a day
The vast majority of your customers live within five miles of your establishment. This means that the average person (not just your customers!) Sees your signage 50-60 times a month. That’s a lot of free publicity and a way to nestle in your psyche. They may not need your services right now, but as soon as they need a doggie daycare, wedding cake, or yoga class, your name (ahem, sign) will be the first thing they’ll think of.
4. More than a third of people walk past businesses without signs.
Here’s a terrifying statistic: 35 percent of people have no idea a business is there if it lacks signage. What would you think of a building without signs? It was probably private property and it has nothing to offer you. People are not looking for information about your business, it is their job to provide it.
5. Bigger store signs equate to higher profits
If you replace your storefront sign with a larger one, you’ll get an average 7.7 percent increase in profit. It’s true: size matters. Make sure your sign is a sizable mermaid.
Signage can help a business succeed or drag it to the ground. Whether it’s a startup, small business, franchise, or large corporation, make sure people know who you are, where you are, and have a general idea of what you do. You don’t want to miss out on the marketing, impulsive shoppers, or claiming a claim in your neighborhood – sign up!