Digital Marketing

7 Small Business Marketing Trends to Follow in 2018

The way marketing works is essentially changing by the day due to the sheer volume of people using the internet and it is also dependent on new technologies.

Keeping in mind, here I would like to share the 7 Marketing Trends to Follow in 2018 for your Small Businesses.

1. Email Marketing

Email marketing remains a vital communication channel for engaging with customers and remains an important strategy that every small business should execute. Each and every email a b2b marketer sends is aimed at generating more qualified leads. It is profitable and affordable.

If you use this marketing the right way, you can acquire valuable customers or prospects and easily expand your brand awareness. But if your marketing messages aren’t relevant and easy to read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to deliver relevant information to customers and also make them mobile friendly.

Increase your marketing results with these simple techniques listed below:

Be mobile friendly

If your emails aren’t optimized for mobile devices, you could be missing out on engaging your customers or prospects and driving results.

Use AI technology

By using an AI, you can execute the most effective email marketing trends and make emails feel more personal and human.

2. Video advertising

People do not have enough time to read a long content posted on the small screen of a smartphone. So nowadays people tune in to online videos. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on the landing page of your prospects or customers.

To keep unlocking new insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. Increase open rates as well as click-through rates.

3. Guest blogging

Guest blogging is a process of creating educational content and posting it to other valid sites that accept guest posts. It helps you to make your site rank much better in SE and boost your SEO ranking in a business way. It becomes the fuel for assembling quality leads in your pipeline.

If guest blogging is done right, you can get these benefits listed below:

• Helps you gain traffic and get in front of your audience.

• An essential way to influence other people, whether it is regarding your business.

• You will send many different targeted visitors to your business websites.

• You can also get backlinks from high quality sites.

• Build brand awareness and ultimately grow your audience.

• Maximize the results you will receive.

Through guest blogging, you can have the opportunity to network with many of the best content writers and bloggers related to your niche.

4. Marketing in social networks

Every small business needs customers. Without qualified customers, it would be difficult for small businesses to stay alive in the long run. When you use social media marketing for small business, you can easily communicate with your target customers and it gives you the power to learn more about your customers, their interests, and also build a long-lasting relationship.

Most of the advertising on social media is cheaper than traditional advertising, so you don’t have to waste a lot of money to meet more audience and help increase customer base and gain more reputation.

If you need to improve your small business campaign, try these methods below:

• Set goals and objectives

• Focus your efforts on select networks

• Use paid social ads

• Collect feedback from the audience

5. Live broadcast

Live video streaming is the act of transmitting live images over the Internet to potential customers or active customers. Live streaming is a powerful tool to connect with your target audience. Facebook Live is the preferred choice for most people and marketers around the world to engage their audience and grow their business.

The appearance of Facebook Live and Instagram does not only mean fun for users. Today the way small businesses market themselves on social media to connect with their followers and find new ones is changing.

6. Influencer Marketing

Influencer marketing is a very effective way to build trust and advertise your brand through influencers in a specific niche. It allows you to access the networks of some of the most connected people on social media.

Influencer marketing involves using key brand advocates to bring your message to the larger market in an organic way and increase awareness of your brand and/or products. If you need to promote your products or services, influencer marketing may turn out to be the best option for small businesses.

7. Hyperlocal Marketing

Hyperlocal marketing is a highly targeted form and is a marketing buzzword that focuses on a certain city, neighborhood, or region. It’s a great way to increase your company’s presence in your marketing niche and grab their attention and business.

You can use online search ads to drive local traffic to your business. Make sure the ads are really optimized for local customers. For online ads, mobile technology is a powerful tool and you can also use social media channels to gain experience and reviews from your customers in your hometown.

In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects, as well as drive growth and ROI. So, make sure your business has these valuable marketing trends that can ensure you take your business to the next level.

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