Booster Juice – Franchise Review
Established in Canada, Booster juice is the largest fresh juice and smoothie bar chain, concentrating on pure fruit juices, fresh and frozen yogurt, fruit sorbet, and ice. Dedicated to providing a healthy dietary alternative for the public’s active lifestyles, the company makes its shakes for all kinds of intentions, from takeout meals, energy breakfasts, energy boosters, and even snacks.
Founded in 1999, in Sherwood Park Alberta, Booster Juice uses the franchise business model to expand and grow on a global scale existing in many countries. It has a total of 254 outlets in Canada, 9 in the US, 4 in Mexico, 3 in Saudi Arabia, 2 in the Netherlands, and 15 in India. It still aims to expand its global presence and create more competition against rivals such as Jamba Juice and Smoothie King in the US The company’s headquarters are in Edmonton with Dale Wishewan as president and CEO. It started franchising in 2000.
Today’s health conscious population is what is accelerating the growth of the Booster Juice franchise. They are currently growing at an annual rate of 30%, which is ten times faster than the growth rate of the fast food business. It is on the mark of customer demands and trends with its juice recipes available in common and exotic flavors offering much-needed variety.
The expansion of the Booster Juice franchise is increasing rapidly with a not so rigid policy on business operations for the franchisee. Although they are required to purchase multiple units and master licenses, 7-10% of all franchisees own more than one unit. Booster juices require 8-10 employees to efficiently manage and manage a franchised unit with property absent from the allowed franchise. However, 95% of today’s franchisees are owner-operated.
Booster Juice offers training and support to franchisees through the deployment of newsletters and a toll-free phone line. It also hosts a grand opening ceremony and provides Internet services, as well as staff training for safety and security procedures. Further support offered are evaluations for field operations, as well as establishing cooperatives to help purchase more franchise outlets. In addition to support, it provides cooperative advertising, advertisements, and regional advertising.
To open a Booster Juice franchise, the franchisee must prepare a total investment between $ 153,000 and $ 240,000 and an initial franchise fee of $ 20,000. The royalty fee is 6% and the term of the contract is 5-10 years renewable upon payment of a fee of $ 5,000.
Booster Juice continues to grow with the ultimate goal of achieving global market dominance. It does not take any market for granted and aims to exploit every possible avenue to achieve its stated goals.
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