Digital Marketing

The importance of social media marketing today

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputable agencies to handle the marketing of their business, while smaller companies rely on more creative and cost-effective methods. In today’s extremely competitive world, social media marketing […]

Digital Marketing

Marketing TikTok 101

When Taylor Swift, who was feeling pop, introduced her single “Me” in April 2019, the tune instantly went viral. Features Brenden Urie from Stress! In The Disco and the music, the film is between the two dancing and singing in a kaleidoscope of light colors. Shortly after the release, Swift’s TikTok accounts posted a clip […]

Digital Marketing

Press Releases Strategies in the Web 3.0 Era

Public relations professionals design media blitzes to seduce journalists and journalists into writing and reporting on a client’s product or story. The weapon of choice has always been the press release. Originally, press releases were precisely worded previews focused on presenting cold, hard facts so that media officials could then follow up and write a […]

Digital Marketing

Marketing Communications Definitions

Marketing communication (MC) is the only way for companies to move products, services, and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles. MC types include advertising, public relations, and sales promotions. Of these, […]