Digital Marketing

The 6 steps to strategic planning

If you have ever belonged and/or been involved in any organization, probably, at one time or another, you have wondered/questioned why certain actions were taken or neglected. After more than four decades of involvement, in nearly every aspect of leadership, from identifying and qualifying, to training, developing, and mentoring thousands of actual and/or potential leaders, […]

Digital Marketing

Learn about live streaming services for event producers

Stereotypes are the enemy of professionals in any field, as they often stifle creativity and provide more bidirectional subjective viewpoints. Enemies also “invade” the event planner profession because this profession is so dependent on human relations that it is particularly vulnerable to unwarranted assumptions. Some of today’s event planners are quite familiar with live streaming, […]

Digital Marketing

Key Success Factors for Starting Your Own Commercial Cleaning Franchise

Owning your own commercial cleaning franchise may seem like a very promising idea, but it takes careful, strategic planning and decision-making to maximize the growth potential of your business. And the first key decision you need to make is choosing the right commercial cleaning franchise. Some franchises promise a high return on investment, while others […]

Digital Marketing

ADKAR Change Model: An Assessment of Your Strengths and Weaknesses

The ADKAR change model was first published by Prosci in 1998. Prosci is the recognized leader in business process design and change management research, and is the world’s largest provider of change management and reengineering toolkits. and benchmarking information. Prosci’s own research shows that problems with the human dimension of change is the most cited […]