Digital Marketing

Forbes Africa: delivering world-changing information, ideas and technologies

Founded by BC Forbes and Walter Drey in 1917, Forbes Africa is published as a bi-weekly magazine. The original name of the magazine was Forbes: Devoted to Doers and Doings. Its current editor-in-chief is Steve Forbes and its CEO is Mike Perlis.

At the time, BC Forbes was a financial columnist for Hearst newspapers and Walter Drey was the CEO of Wall Street magazine. While BC Forbes became editor-in-chief, Walter Drey became vice president of BC Forbes Publishing Company. Since then, the publisher has remained a family business, based in New York City, where all of its main competitors also have their place.

Forbes is one of the few magazines that features original articles on various topics including: finance, investing, marketing, and industry. In addition to the above, Forbes Africa magazine also includes articles on technology, science, communications, and law.

Forbes is famous for its lists and rankings, including the lists of the richest Americans (Forbes 400); and rankings of the world’s top companies (Forbes Global 2000). One such list that came out recently is Forbes Africa magazine’s list of the 50 Richest Africans of 2013; where Nigerian industrialist Aliko Dangote ranks first, with a net worth of $ 20 billion.

Forbes Africa’s mission is to “Create value and empower people by telling the African business story first with precision and passion.” It is distributed in South Africa, Nigeria and Kenya.

In addition to featuring topics such as “The World’s Most Powerful People”, “Global High Achievers” and “World’s Billionaires”, the magazine also features various topics from across the continent, adding relevant content, when needed, from partners in the U.S.

The magazine makes the connection from various patterns and explores beyond the obvious, to provide ideas of a completely different kind. This serves to deliver crisp, insightful and engaging stories written by experts using an African point of view to analyze national and international issues.

Forbes has become known as a media brand that documents all things interesting and fosters business, culture, innovation, leadership, politics, entertainment, and technology. The distinguishing factor of Forbes is its special access to all the most powerful people in the world; that change the rules of the game and influence advanced industries around the world.

Since 1917, Forbes magazine has provided business leaders around the world with useful insights into the business world. One part of Forbes’ initiative is to introduce cover stories from celebrities who are changing the world for the better: Oprah Winfrey, Bill Gates, Christine Lagarde, Jack Dorsey and more.

Forbes is an iconic status in the American media lexicon and a huge success in both print and digital formats due to its broad editorial lens. The magazine has changed the way content is created, propagated, read and shared across its unique print, digital and mobile product platforms. Forbes Africa digital magazine and all other Forbes ezines have seen further growth recently. Now it is much easier to carry your digital copy of Forbes Africa instead of a paper magazine. The digital magazine accessible on your mobile device when and where you need it, offering you interactive content on the go.

There are many options when it comes to mobile devices and their operating systems, including: iOS, Android, Windows, and Symbian; You also have the option of the web and the newsstand applications that are used to download and view the magazines are many. Most of the applications are free to download for the user, who only has to pay for subscriptions to the magazines of their choice. Some of the applications are free for the publisher, who can then offer competitive prices to the user.

Get on the band wagon and start downloading your favorite magazines! Make way for digital reading!

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