Free SEO tools with your analysis
Webmasters and website owners for years have been fighting for one simple thing: better ranking in search engine searches! The reason is simple and clearly understood. The better the ranking, the higher the traffic to the website and the popularity increases. The motive of the site is fulfilled and the return on investment increases. The process of getting better rankings is known as search engine optimization or SEO. There are various search engine optimization methods and tools and with the development of technology, the tools are getting better and better considering the strict requirements of popular search engines like Google and Yahoo! This article tries to give a brief overview of the various search engine optimization tools that come in handy for webmasters and search engine optimization companies. The overview will contain a brief description of the tools along with their pros and cons pointing to their areas of development.
KEYWORD RELATED TOOLS:
Keyword analyzer: These keyword research tools were jointly developed by Goran Nagy and Chris Lee, and with regular new updates, this software has developed rapidly and performed well in the changing landscape of the World Wide Web. Basically based on Overture’s keyword research tool, it has the ability to analyze the data pulled from WordTracker and Keyword Discovery. There are certain pros and cons of the Keyword Analyzer and they are:
Pros:
o Has a wonderful digging tool.
o Capable of importing data from Keyword Discovery and WordTracker.
o Use Google-related terms.
o It is extremely search engine friendly.
o Right click add functionality.
o Additional complementary tools are provided.
Cons:
o Has a minor glitch interface. Clicking on the menu creates a new tab automatically.
o You cannot combine different keyword lists.
o Mainly uses Overture data that lacks 100% accuracy
Keyword analyzer is best suited for PPC advertisers, AdSense publishers, niche miners, and to some extent SEO folks.
McDar Keyword Analysis Tool:
McDar’s Keyword Analysis Tool has been brought to the forefront of search engine optimization as a completely new tool. It does not focus on the pre-optimization analysis of the keywords, but is actually focused on the post-optimization analysis of the keywords. In other words, analyze the keywords when the page has already been optimized! And guess what? You can study the competition for a particular keyword!
Once the optimization is done on a page of a page for keywords or phrases and the optimized page is activated and searched by Google spiders, you need to enter the following information in the McDar
Keyword analysis tool:
o Enter the URL of the page to be optimized in McDar’s keyword analysis tool.
o Enter the keyword on the basis of which the web page will be analyzed.
Once the above two steps are done, McDar’s Keyword Analysis Tool analyzes the following, which can be thought of as the pros of the tool:
o Number of pages listed in Google.
o Total number of backlinks available for that page on Google.
o Total number of backlinks available for that page on Yahoo.
o Page rank using the ‘allinanchor’ (The keyword or phrase entered).
o The general ranking of pages on the website.
When the analysis is performed, the results can be used for optimization based on an informed decision.
Cons:
The biggest downside to the tool is that it looks at a small set of SEO factors!
WordZe Tool:
Keywords and phrases are still one of the most important factors for a website to optimize and achieve a better ranking. The WordZe tool helps you get some of the most impressive keywords on the market. WordZe does a study of the keywords and based on the reports, data trends and variations of the keyword, the performance of the keyword is judged. The design of WordZe is refreshing and provides a wide range of tools that are capable of providing powerful and reliable keywords.
Pros:
o WordZe has a very easy to use interface.
o WordZe provides powerful and reliable keyword data. The word classification tool provides a single data set.
o The performance of WordZe is quite modern and fluid.
o WordZe charges monthly. The monthly membership fee is $ 35.
Cons:
o WordZe’s word range search tool has a major limitation. It is too restrictive by nature.
Despite the restriction, WordZe is one of the strongest tools on the market and users can be very satisfied with the overall performance.
DOMAIN RELATED TOOLS:
Domain statistics tool: As the name suggests, the domain statistics tool helps webmasters to get all the information about the domain from the competitor’s website. The statistical data extracted by the domain statistics tool includes the age of the domains, Dmoz listings, Yahoo WebRank, backlink count, Alexa traffic ranking, number of pages indexed by the various online search engines MSN, Yahoo , Google, etc. These results get very practical and help explain why some of the competitors are doing well in search engine searches and what things need to be done to make your website perform well.
Domain aging tool: Domain age generally refers to two things. The age of the website in question and the time for which the domain has been registered. Actually, this is necessary to verify the longevity of the website and also the authenticity. People will trust old websites more than new ones. The Domain Age Tool shows the approximate age of the website on the World Wide Web. This allows you to take a look at the early stages of the website and optimize your website accordingly.
The downside is that it can only indicate that the competitor’s website is gaining an edge in search engine results due to the age of the domain. However, this is good because you can come up with other SEO strategies and techniques to increase your page ranking.
Reciprocal link checker: The Reciprocal Link Checker uses advanced techniques to check the status of the links and create the reports in the txt or html file. Actually, it is responsible for two things:
o Checking the popularity of the website and
o General website visibility.
The responsibility of the reciprocal link checker is to observe the status of the backlinks and manage the inbound links of the website. The Reciprocal Link Checker manages the various reciprocal links on the website automatically and increases the page rank.
Pros:
o It is a powerful utility to promote website page ranking.
o Monitor and verify the status of the backlinks.
o It has a highly interactive and easy-to-use graphical interface.
o Improve the quality of the link and also its popularity.
o It is profitable, reliable and fast.
Cons:
o The Reciprocal Link Checker may be affected in case of pay per click activity due to fraudulent clicks and thus increase the cost!
TOOLS RELATED TO LINKS:
Majestic SEO: Majestic SEO is one of the most advanced backlink analysis services and enables comprehensive backlink reporting. The tool provides reports on the following:
o Domain Overview – Provides Top Anchors Report, Top Referring Domains Report, and Home Page Reports.
o Provides a table showing the domains that link to the site.
o Check the links to the www and non www versions for any website.
o Allows the display of source indicators for more specific reports.
o Provides the CSV export function
There are many other features or benefits of the tool, but mentioning them all is beyond the scope of this article.
There are also certain disadvantages. They can be summarized as:
o Must have some option for ‘online sorting and filtering of data’. Although data can be exported to stand out and rank, online ranking helps and makes life easier.
o Some of the data appears to be out of date.
These disadvantages aside, Majestic SEO is a very useful and comprehensive tool that can be useful for webmasters.
Link harvester: Link Harvester is one of the most innovative of its kind. It helps you analyze the results in more depth than any other tool. Another added benefit is that it works faster than any other tool. The tool makes use of Yahoo! API and therefore users do not have to worry about violation of search engine terms and conditions.
Pros:
o Fast enough to discover all the sites linked to a web page or a domain.
o Find out the number of indexed pages.
o Find out the total number of home page links, inbound links, and deep link ratio.
o Provide information about the IP address of block C.
o It’s free and fast.
o The tool is known to provide links to the WhoIs and Wayback Machine source next to each domain.
Cons:
o The tool lacks the function of scratching pages to collect the link text and this is because any additional function makes the tool slow.
o The tool uses a single engine for data binding.
Disadvantages aside, the tool is on average one of the best in its class.
Hub finder: Hub Finder is another free and useful tool for analyzing links for SEO purposes.
Hub Finder comes with the following features or benefits:
o Capture the ranking of the page in Google or Yahoo.
o It allows to highlight each authority in the results and allows to see the central pages (potential) links.
o Allows CSV output of the result.
o Users can set search depth.
o Allows the comparison of backlinks in the top ten ranking sites.
o Provides a list of the total number of center pages in the total number of crawled sites.
o Quickly find out the total number of topical HubPages.
There is an obvious downside to the Hub Finder. The downside is:
o The existence of scrapper websites in certain fields can group the output of the Hub Finder.
There are many other advantages and disadvantages of Hub Finder, but explaining each of them is beyond the scope of the article.
Search engine optimization is not a very small and easy thing. It takes a lot of effort to find a good ranking in the SERPs (search engine results pages). There are a large number of tools available on the market. Some of them are free and some of them are commercial. The choice is up to you. Remember, it is your site, it is your investment!