Here’s why user engagement is critical to your brand’s success
As an online marketer, you’ve definitely heard it: if you want your brand to succeed, you need to engage with your followers and customers.
There is a perfect formula for the success of online marketing:
Increase user engagement = More brand success
But do you know why audience engagement is crucial for your business? Because Facebook, Twitter, Instagram and other social media channels will give your posts/images/videos more reach if users like, share, comment and tweet your updates. But this isn’t the only benefit you can get from audience engagement.
How many of you are actually willing to engage with eCommerce stores or online brands? Will your marketing efforts be in vain or do you really have a chance to convince them to convert?
Nearly 90% of people are willing to commit to an online business, of which only 9% of users show reluctance to engage with brands at all costs.
Believe it or not, engagement is two-way communication, so don’t expect your target audience to be the only one to share and like, give them something really valuable to talk about.
Here are some amazing benefits you can reap from engaging with your audience.
Get more social exposure
The more users that are willing to interact with your posts, the more new users will see your posts. After Facebook, Instagram is the social network that works with participation metrics. An engaged fan base will most likely share your updates, giving you more exposure and helping your posts spread. From a marketing standpoint, this is what every brand wants.
When you have more engaged users, you’ll likely see much more success (conversions) from a much smaller but engaged audience.
Build customer trust and loyalty
Listing the benefits your product/app or service offers without any proof is useless to your prospects unless you provide them with some endorsements, testimonials, or case studies. If you want your audience to hit the CTA button and convert, then you need to build trust and show what you promise.
User engagement can be a very effective tool, especially when it comes to building loyalty and trust. Consumers love connecting with real people, not brands. Show them what your brand offers, how your products/services can solve their problems, and what they can expect from you. If you do it smartly, they will surely trust you and then you will have a better chance of selling them your products.
Activate emotional response
Many people avoid a healthy discussion, afraid that someone might ask a question or argue their point. Fear kills emotions. Emotions will help you get more out of your consumers. The only emotional response in your fanbase that will kill your conversion rate and what you can get out of your audience is apathy. Low commitment is the true indication of indifference.
Emotions are good, so make sure you keep them positive, you don’t need to get belligerent. Because it is about emotions that influence the purchasing decisions of users.
Get in touch
Well, you’ve gained an audience for your content, so what? Will you be back for more updates? Do you have to work hard to bring them to your website a second time and again and again?
Interactions and conversations can make your brand stand out. People will love to be entertained and connected. Engagement can help your brand get more subscribers and followers on your social media platforms.
Get the attention of the new audience
It’s not just exposure and social reach that increases with engagement. The attentions that we are all willing to give to any post on social media depends entirely on the number of comments. Users will think about your updates longer if they have additional information in the comments. Blog posts with a healthy discussion or information in the comments can help your website get more traffic and leads.
Give your brand a real human face
Obviously, no one likes to talk to robots. People live to talk and connect with people. Make your brand human and personal by actively responding in the comments section of your blog, fan page, Twitter, and social media. Giving your brand a human face can help you get more out of your marketing efforts. So be human, interact and show your personality to the whole world. Be sure to make users feel important and significant.
Make your brand stand out
Statistics show that consumers are much more likely to buy a product if they know the brand beforehand and trust it more.
It is the question of psychology that triggers emotions and purchasing decisions. Everything you need to build confidence and show your personality. This way, people will remember you and follow your brand so you can stay in touch and convince them to convert. So make sure you interact with your audience and they will surely remember you better for it.