How a fashion company would like to position its brand in front of its competitors
Anticipating change
A fashion company that is prepared to offer changes in market demand on short notice will always be perceived as a company that is in tune with the latest trends. Most fashion companies that fade into oblivion have found deficiencies in this regard alone. If a company can incorporate current fashion trends and introduce two new products a week to its retail chains, there is no doubt that it is a company that is on very solid ground.
Get to know your customer and get to know the competition even better
Understanding the customer’s profile is very important. As a first step, you need to fully understand why, where, what and for whom your labels are intended. Once this is done, the next step is to identify who the other current players are and the steps they take to stand out from the competition. This is the evaluation stage. The Internet may be the best place to start this research process.
Create visibility intelligently
Fashion companies often spend large amounts of money on their advertising and marketing campaigns that substantially affect profit margins on the balance sheet. Global retail giant Zara, for example, doesn’t spend any money on advertising at all. That in itself is strategic thinking. Social media platforms are here and to stay and thankfully they cost nothing. A business can send its message instantly to its target audience in real time. If the message is sent attractively, then it would have an instantaneous cascading effect as the recipients would take care of their job of getting the message across.
A fashion company that has an easy-to-use, highly interactive and informative website, with a strong emphasis on communicating through social media platforms in real time on a day-to-day basis, is an invaluable tool especially in this vein. of business.
Customer relationship management
The fashion industry in general is well aware of the importance of referrals to its business. It only took a walk through Mrs. Kennedy in the small Chloe retail store to make her an international success. The reason is that it was a place referred to her. Intimate knowledge of customers, their likes and dislikes, spending patterns, personally important days such as birthdays, anniversaries, etc., should be kept in a database to serve and inform them with a service that is perceived as exclusive and personal.
The list can go on and on, as there is no end to creative processes that can be used as effective tools to stand out from the competition. Unfortunately, the writer has been given a five-hundred-word brief that has already been exceeded with too much enthusiasm. “Happy brand positioning and all the best.”