Digital Marketing

How to Optimize Your Website for Google Top 10 Ranking – More Steps

Search engine optimization is the process of choosing specific keyword phrases related to a website and ensuring that the website ranks well when those keyword phrases are part of a web search.

On-Page Optimization Factors:

The main factors are:

Meta tags, header tags, body text tag, and alt image tags:

1- Meta tags:

Meta tags are code in your HTML that is invisible to your website visitors, but can be read by some web spiders and search engines.

Meta tags used by a large percentage of the major search engines as one of the main guidelines for how they will index your site.

The main meta tags are:

o Title tag

o Description tag

o Keyword tag

Target the right keywords:

Do keyword research – it is very important for generating traffic

To do your keyword research, visit this website http://inventory.overture.com/d/searchinventory/suggestion/

Select a short list of 3-4 keywords

title tag:

The page title should include ONLY your main keywords. The fewer words you can fit into the title, the more weight Google will give each of the keywords, and the higher your ranking will be.

The title is the most important information that search engines use to index web pages. Include your page title and 3-5 important keywords. Format your site title as follows:

Site title, keyword1, keyword2, keyword3

You can use your URL or your company name as the title of your site.

o Make sure it specifically describes your product or service,

o Makes appropriate use of 3 or 4 keywords,

o Use between 10 and 80 characters long.

Tips:

o Removed all “and”

o Replaced one of the “and” with a “|” character

o Always combine your keywords in the page title

Description tag:

The Meta description tag describes the content of your site, giving search engine spiders an accurate summary filled with multiple keywords.

o Use a descriptive paragraph or sentence that is relevant to your page.

o If possible, use a sentence or paragraph that is present in the content of your page

o Use up to 500 characters, including spaces.

Keyword tag:

Use a list of keywords that are relevant to the content of your web page. Use your url as the first keyword and separate the keywords with commas. Format the keywords as follows:

http://www.myURL.com, keyword1, keyword2, keyword3, …..

Add 5-10 keywords

o For best results, a label between 50 and 250 characters in size.

o Please note that keywords must be separated by commas.

Free Meta Tag Analyzer:

This meta tag analysis tool will help you analyze your web pages and

Check search engine compatibility.

http://www.hypergurl.com/form.html

More sites for SEO:

http://www.submitnet.net/

Home page

2- Header tags:

Headers are used to divide entries into logical sections.

Add h1 heading tags: (place your most important keyword) it’s best to place your h1 heading tag at the top left or top/middle of your page.

When Google reads a web page, it sees the text from the top left of the page to the bottom right of the page.

Add h2 heading tags – (place your second most important keyword) should be placed somewhere towards the top half of your web page.

3- Body text label:

The body element defines the body of the documents. Contains all the content of the document (such as text, images, colors, graphics, etc.).

o When writing your content, try to evenly spread your main keywords throughout the copy. However, do not overdo it.

o Try to mention each keyword naturally as you type

o Include at least one of the keywords per 1-2 paragraphs, depending on the size of your page.

o Be sure to mention your main keyword at the top left and bottom right of the web page

o Bold, italicize, and underline… Once we’ve finished writing the copy, we should go ahead and bold, italicize, or underline some of the keywords only 1 time each, max.

o Any keyword must be used 4 times or more in the HTML body of your site. This is highly recommended to get the best ranking results.

o Avoid excessive use of keywords: no word should be used more than 30 times on the page.

4- Alternative image tags:

ALT tags are image descriptions.

o Place your keyword 1 in the alt image tag of the top image of your web page.

o Place your other 2 keywords plus an additional word like “image” or “image” in the alt image tag of 2 more graphics on your web page.

Charging time analysis:

If your website doesn’t load in 12 seconds or less on a 56k connection, statistics show that around 45% of visitors will abandon the site.

o Optimized your site for 56k modem users: load time 12 seconds or less.

o Try to keep your home page under 50k and your other pages under 40k.

Here’s a great free tool to help you check your website’s load time:

http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm

Search Engine Guidelines:

Always remember this general rule when building your site: “Search engines don’t like to be fooled.” Do not try to manipulate your listings through sneaky methods. Provide useful and relevant content, and you never have to worry about search engine guideline violations.

o Hidden text: never hide text.

o Excessive Keywords: Use keywords naturally in sentences and paragraphs.

o No word should be used more than 30 times throughout the page.

o Repeated keywords: there are no keywords that are repeated several times in a row. We recommend using keywords naturally in sentences and paragraphs.

o Entry Pages: Most search engines discourage entry pages.

o Harmful Redirects – Redirect pages have a hard time getting indexed by search engines.

o Frame issues: It is recommended that sites using frames implement a descriptive NOFRAMES tag with relevant text content.

o Macromedia Flash Issues: Do not create Flash-only pages for any content you want to index; instead, put that content in the HTML part of the page.

Enjoy!

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