Marketing TikTok 101
When Taylor Swift, who was feeling pop, introduced her single “Me” in April 2019, the tune instantly went viral. Features Brenden Urie from Stress! In The Disco and the music, the film is between the two dancing and singing in a kaleidoscope of light colors. Shortly after the release, Swift’s TikTok accounts posted a clip on the film using the entire hashtag, #AnotherLikeMe, and it’s a lyric from the song. “Show us the best recreation of the dance, use the MEdancechallenge and we’ll find our favorites,” the accounts posted.
A week later, #AnotherLikeMe had garnered over 3 million views. Additionally, #Medancechallenge garnered over 500,000 insights on TikTok. It ended up being a promotional triumph for Swift.
If you’re still not sure why and how to embrace this humorous and irreverent stage, here’s our best TikTok promotion guide.
1) Tag Challenge
In 2018, handsome late-night TV host Jimmy Fallon competed with audiences on The Tonight Show to post videos of them rolling across the ground, eg individual tumbleweeds to Western songs on TikTok from the #tumbleweedchallenge. By 2019, over 8,000 #tumbleweedchallenge movies were shared on TikTok. The response prompted him to follow a second TikTok challenge, asking his audience to share clips of these mustaches being drawn on their faces with a permanent marker.
The challenge would be a big part of TikTok’s allure and accomplishment. At any given time, there will be quite a few challenges that consumers will face. The notion of #HashtagChallenge involves users taking a concept, be it humorous, weird, or in need of a giveaway, and replaying it using their movies. Brands use the fight in exactly the same way that Taylor Swift failed TikTok users to make movies inspired by the brand’s authentic video.
2) Creative and viral articles
In April 2019, the German soccer team Bayern Munich set up a formal TikTok profile that they planned to reach out to potential young lovers. Even though a football team seems like an unlikely match for a virally spreading show, so 15-second movies of teens doing wacky and funny things, football players’ inclination to watch their intentions dancing in the area made this a perfect game.
Bayern Munich’s TikTok content plan, which runs out of the club’s German headquarters, sees the social media group post a few clips each week of players strutting their stuff. Since the team started his profile, he has amassed nearly 80,000 followers and his first 11 articles have been viewed more than 4 million times.
In 2018, in the United States alone, more than 26 million active consumers spent, on average, 46 minutes every day on TikTok. However, along with the program still in its early stages, there is a real opportunity for entrepreneurs to amplify the achievement and vulnerability of its makers, as it is not yet as bloated as platforms like Instagram and Snapchat. Spontaneous viral articles can therefore take you much further, where there is less competition for consumer interest. It’s also cheaper to scale up your promotion on TikTok if you want to venture into ads. Most manufacturers using the program have started small with this form of natural content to control water.
Along with the program giving users unlimited ability to get creative, it also works especially well for manufacturers selling support and innovative content. After GlobalWebIndexout of 10 TikTok consumers share songs they enjoy on social media, also 53 percent mostly share song videos. That’s precisely why artists like Swift were among the first to seize the opportunity TikTok presented.
3) Acquisition Announcements
The use of ads on TikTok is still relatively new, having only started in January 2019. When it’s going to cost you money, it’s also a sure fire method of drawing attention to your brand, especially when done right. There are many tactics for using ads on TikTok, along with the program, which provides effective measurement metrics like clicks, impressions, and unique reach to determine your ad achievement.
Acquisition ads can be purchased for a new landing page or a Hashtag barrier. In addition, TikTok offers exclusive promotions for classes every day. This means that a single brand can take over a class every day. Brand Takeover ads can be in the form of still images, movies, or even GIFs.
4) Hashtag Brand Ads
If you’re afraid your hashtag challenge won’t take off because you need to, you can even buy a hashtag challenge ad on TikTok. The first brand to do this was the fashion brand Guess along with the whole #InMyDenim challenge. All the users who started the TikTok program were brought into the fight, which examines the start with famous and influential content creators like @ourfire (2.3 million lovers) and also @madison_willow (+983,000 lovers). The #InMyDenim challenge garnered more than 36 million views.
Sponsored Hashtag Challenges are set up as a banner ad on the web page, which will direct users to a challenge page that includes instructions for your challenge alongside existing content using this Hashtag. It will cost you a bit of money, while natural hashtag challenges won’t, but they may be worth it.
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