Digital Marketing

Meta Description Tags: Link Bait Par excellence

1. Meta Description is the most important Meta Tag in search engine optimization (SEO).

The keywords (search terms) in the meta description tag do not have a direct effect on ranking in search engine results pages (SERPs), as the content of the tag is not included in the search algorithms. search engine rankings. Although the page title tag is more important than the meta description, it is not strictly speaking a meta tag.

So how can Meta Description be so important? The content of this tag is usually included in the snippet that describes a page in the SERPs. A well-written meta description will increase the click-through rate (CTR) of your organic search list.

2. It is the second step in SEO and a lure for your link bait.

There are three steps in SEO.

First of all, bring the web pages as high up the SERPs as possible.

Second, encourage search engines to click on the SERP link.

Finally, engage potential visitors to accept a call to action.

Title tags and meta description tags are the two sections of text that people can read on a results page to decide whether to click on a web page in the list. They give webmasters the opportunity to advertise content to search engines and let them know what your page has to offer to answer their search query. It is the only opportunity to tell your potential visitor and customer that your site is what they are looking for. You need to produce attractive ad copy that makes your link compelling.

Link baiting has become a hot topic in SEO. The concept behind link bait is that your website has link-worthy information from other websites. The positioning of the web page in the search engine results pages depends mainly on the total value of the incoming links to the home page of the web page (HomePage PageRank). If your page description has a good copy, it will encourage others to visit your web page and potentially link to it. Therefore, a good meta description becomes a bait on search engine results pages leading to link bait on your web pages.

You have full control of the meta description on your own web pages. If your specific keywords are not included in the tag, search engines will pick a sentence in the text with the keyword almost randomly and this may not result in a desirable snippet.

Many optimizers spend a lot of time writing articles for directories. These indicate authority. Article pages in directories will only send precious link juice to your website if the article page accumulates inbound links. Article directories generally include the first sentence or two of the article summary on their Meta Description page. Consequently, article writers should pay particular attention to the summary of their article.

3. Technical problems with the meta description tag.

Meta tags provide information about the content of a web page for search engines only. The meta description tag is placed in the header section of the page encoding.

The description tag should be a true reflection of the content on your page. If those who click on your page spend time on it, search engines will record it as positive user signals that will improve rankings. It would be counterproductive to increase CTR if a high bounce rate or minimal time on site results in bad user signals for search engines.

Unlike the title tag, meta descriptions need to be formatted in full sentences for easy reading.

There is always benefit in a little spying on SEO. The meta description of the page is enclosed in open and closed angle brackets like: meta name = “description” content = “Search for information about the world, including web pages, images, videos, and more. Google has many special features for help you find exactly what you are looking for “.

Search engines limit the space for the description tag with Google indexing a maximum of 160 characters. Keep the tag content below 160 so your description is not truncated. As with all aspects of your web pages, be prepared to make changes so that the website gradually improves over time.

In the early days, search engines relied heavily on meta tags to determine rankings. Search engine optimizers have always tried to find the main factors in ranking algorithms and optimize them accordingly. The optimizers learned to manipulate the content of these meta tags. As a consequence, most search engines pay little or no attention to these tags and instead rely on the actual content of a website and the anchor text in its links to determine relevance for rankings. search engines. Google completely ignores the content of the “Keywords” meta tag.

Panda updates to Google’s ranking algorithm monitor user signals, including click-through rate. If search engines click on a link in a SERP more often than expected, this will tend to move the link up and the reverse is also true. Therefore, it is important that you have a good snippet to encourage search engines to click on the link to your web page. The content and presentation of your web pages must be flawless so that additional positive user signals about your web page and your website are transmitted to the search engines.

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