Digital Marketing

Mobile App Development Trends 2018

The largest technology market on this planet is the mobile app ecosystem. There are almost 6 billion apps present on the mobile app stores. According to Statista, the total number of mobile app downloads in 2017 was 197 billion. All companies now admit that having a mobile app for their business is not just an investment, but the key to survive in the market. Now, the most popular brands are using mobile apps to increase brand awareness and increase their sales and marketing. There are many mobile app trends to watch out for in the year 2018.

• Internet of things would continue

• Accelerated mobile pages

• Android Instant Apps

• Mobile application security

• Cloud based applications

• The robots

• Mobile application on demand

internet of things

Internet of things and portable applications are really important and will grow in the year 2018. Most of the Internet of Things (IoT) players are focusing on developing mature and accessible IoT and portable applications. The investment in the field of Internet of Things will increase up to 120 billion by the year 2020. The adoption of wearable technology in mobile applications is growing rapidly in the field of healthcare and domain manufacturing.

Accelerated Mobile Pages

The new way to improve the loading time of your web page on mobile application devices is accelerated mobile pages. Accelerated mobile pages help you increase conversion rates, bounce rates, and CTR. It also gives you a better user experience and visibility in the mobile search engine. For online businesses and developers, accelerated mobile pages are really important. The use of AMP in your mobile search engine rankings is going to change dramatically.

Android Instant Apps

Actually without installing the app you can view your android app and its content is the new evolution in app industry. Android instant apps are compatible with the latest versions of Android studios 5.0 to 8.0. Vimeo increased their app duration session by 140% in 2017 with the help of Android Instant Apps.

mobile app security

The important security needs of mobile applications also arise on a daily basis: smartphones handle more and more online transactions. Security measures for mobile apps should be taken from the very beginning of the development stages, such as encryption of the code, protection of back-end APIs, use of reputable payment gateways, and lastly, testing their application in all possible scenarios before deploying it. Store.

cloud based applications

Many mobile app development companies use cloud-based app development technology so that they can have more efficient operations and can increase their productivity. The cloud based app takes the data from the cloud and thus this can be useful for both developers and owners as it reduces the load on the internal memory.

the robots

The fastest growing technology is chatbots with marketability growing at a rate of 36.12% and expected to reach $8 billion by 2023. When combined with mobile apps, business chatbots provide better interaction for companies. By 2019, 60% of US users are likely to interact with chatbots. The most popular chatbots developed so far are the Weather forecaster, the Doctor and his financial assistant. Many of the companies are now using chatbots to improve customer interactions and sales.

On-demand mobile apps

On-demand mobile apps gained more popularity in the year 2018 as they make our lives easier. We can use applications on demand anywhere. Most of the on-demand apps are in the category of food ordering, car cleaning, and laundry services. Popular on-demand mobile apps are Uber, Peapod, and Airbnb.

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