Search Engine Optimization Definition: Latest Fad or New Cash Cow?

First, for the sake of clarity, and because I’ve heard so many contrasting descriptions and definitions of SEO, let me explain what I mean when I refer to SEO and search engine optimization. The simple definition provided by Wikipedia explains that “Search engine optimization (SEO) as a subset of search engine marketing seeks to improve the number and quality of visitors to a website from” natural “(” organic “or” algorithmic “) search results. “.

The line between “search engine optimization” and what is defined as “web marketing” is becoming increasingly blurred, when in reality they are two different beasts. The SEO approach is solely concerned with ranking higher in search engines, while web marketing encompasses the entire package. At Vision, SEO is part of the site development plan, and most of the SEO is already done when the website is finished. The question is: why website design and SEO yet being carried out as two separate phases of the project, often by two completely different companies.

SEO and web marketing programs are generally ongoing monthly programs that are strategic and based on a significant amount of market research, competitive analysis, and consumer profiles. These programs, well done, can easily exceed the cost of developing your site in less than 90 days. Unfortunately, there are many companies that offer SEO programs for as little as $ 149 a month, and website owners sped up on the latest SEO buzzwords often use it with high expectations and end up sadly disappointed. Best words of wisdom when it comes to web marketing and search engine optimization: Be prepared and willing to make an investment if you want to get a high return. Look at it this way, the higher the risk you take with your expenses, the higher your earning potential.

The solution: how to minimize your risk

Currently, the combination of Web Marketing and SEO is very necessary to stay competitive in any industry. However, website owners are very tired of diving into SEO, and in an attempt to minimize risk by paying a company that says they can do SEO for $ 50 per month, they end up wasting their money anyway. . Does it sound familiar to you? Even if you are a developer, you probably know someone who has done this, or has at least seen one of these fallacy-ridden websites on the web.

The key is to use a combination of the knowledge and information provided earlier in this article, combined with what I am about to tell you.

You can significantly minimize your risk depending on WHO you are taking the risk with. In other words, the question is: are you sure that the company you trust to leverage your money will be able to get the expected or higher return on investment than expected? Most importantly, whatever happens, always do your homework at the company you are considering and be very tired of independent contractors. Many ignorant consumers were burned when the news hit the streets of the instant millionaires who were emerging before the big dot-com bubble burst.

Often times these instant millionaires did a lot of their own SEO and web marketing, at least initially. A friend of mine who is a former professional bodybuilder, started a business that generated between $ 6 and $ 8 million a year in gross income selling nutritional supplements online and doing his own web marketing on his little Dell laptop in his living room. He had no employees and stored all the products at his home. Needless to say, he eventually drowned so much in powders, pills, and protein drinks that he had to sell the company if he wanted it to continue growing without hiring and without having a warehouse. He just wanted to sit in the comfort of his home and play online all day generating tons of traffic through his website and money in his pocket. So he sold the company and kept 20% so he could have a stake as he grew. He is one of the few web marketers who truly deserves the title of “Self Made Specialist”.

So is it worth it? Absolutely. We’ve had clients grow sales by the millions in the 6 months after launching a very lucrative SEO and marketing campaign. However, they were willing to make a significant investment because they could see the value. To invest in such a campaign, you need to really see the value of the product and understand and accept the fact that they will most likely be in the red for the first 3-4 months. Because this is rarely the case for the average consumer, few participate in web marketing done “the right way,” the right way being one that turns nothing more than an idea into a multi-million dollar company in 12 months. You probably hear about this kind of thing all the time without even realizing it. There are many case studies and discussions of this recent phenomenon all over the web, yet 99% of people claim that they don’t have the money and that it “could never happen to me” when they read about these kinds of stories. I’ll refer you to Robert Allen’s book “Multiple Streams of Income” to better understand the trend in web marketing and what it could mean for your business. His 10th source of income is web marketing, discussed by his personal web marketing advisor in the book.

In many cases, my suggestion to clients is not to worry about their web marketing strategy until their website is complete and published, but make sure they have budgeted enough for it. With the popularity and potential of a good web marketing campaign, it seems that the tail is often wagging the dog when new customers arrive. They are more interested in marketing and what they are going to do after the fact, and they may not even have a product that people want to buy!

The important thing is that you have budgeted something for your web marketing campaign. The amount to budget depends on how aggressive you want to be and how many hours you want to dedicate to it. It also depends on what you can learn and do yourself. Most people budget for a minimum of $ 3,000 for the first few months and at least $ 500 to $ 1,000 per month thereafter while in business. It may seem like a lot at first, but the results are usually staggering. However, it is important to note that anything else and you are probably just wasting your money and any honest SEO expert who is not just trying to get your money will tell you. In fact, most experts will probably say that the aforementioned amounts are low.

With that in mind, something else needs to be addressed when it comes to internet marketing. Many legitimate web marketing companies get a bad rap because they cannot effectively set expectations at the beginning of a project. We are honest with our clients and let them know that it is okay to have high expectations of what they can expect to generate in terms of income, however they should be prepared to make an investment and trust our work, even for months. pass without many results. Those who do it have been generally more than satisfied with our work, however this mistake that people make is to understand that this must be a long-term commitment since there is a branding process that involves not only consumers, but also also to search engines, affiliates, shopping portals, web directories, etc. They want to see that you are going to be there for the long term and that you mean business.

As with any form of marketing, major exponential increases in revenue are seen in streaks and do not start to occur until after at least 6 months of continuous marketing and branding. Many think that once they start to see a slow and steady climb, the work has been done and they suspend their schedule instead of stepping up. As a result, a small percentage really capitalize on the power of web marketing. It takes a basic understanding of how all types of marketing and branding work to understand this, and few possess this knowledge, and few are able to communicate this effectively in a way that makes the customer think in terms of the “big image strategy, “rather than how much they may be spending at the time.

On the other hand, the unfortunate thing is that there are many disgruntled website owners who continually lose money on empty guarantees made by hobbyist SEO technicians and web marketers because unrated companies are simply using the latest buzzwords to manipulate customers. not educated. . Ultimately, this gives the company a bad name. However, I have no doubt that the internet marketing industry will continue to grow rapidly and that, in the end, truly legitimate web marketers will emerge and leave the rest behind.

To learn more about the fundamental principles of search engine optimization and how to start an effective web marketing campaign, read my article “How To Generate Massive Amounts Of Income While You Sleep – Foolproof Strategies To Turn Your Business Into A Revenue Generating Machine “or visit Vision Medios on the web at

Dan Orlando

CEO of Vision Media Corporation

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