The Number One Online Search Engine Has Changed American Society Forever – Book Review
When we look at companies like Google, we are reminded of the incredible power of the Internet. Still, what do we learn from this to help our own individual businesses grow? Why is Google doing so well and how can we use this information to increase our profits? If you’ve ever asked yourself that question, I have an amazing book that I think you should read. The name of the book is;
“What would Google do?” By Jeff Jaruis, Collins Press Publishing, a division of Harper Press Inc., New York, New York, 2009, ISBN: 978-0-06-170971-5.
Wow, this book has an incredible amount of Google history in it, and if you’ve ever wondered how Google came out of nowhere and surpassed all other search engines like Yahoo, this will explain it all. After reading this, you’ll realize that they didn’t come out of nowhere and were able to earn the respect of netizens by keeping it simple and giving them exactly what they wanted.
You’ll learn about their successful spaceship, and also about some of the mistakes they made along the way. This is a good book that explains the philosophy of search engines and takes us behind the minds of the largest and best known search engine in the world today. The author then uses the Google model as a guide to explain to other companies, and even small companies, how they can create a user-centric concept of the future to improve their businesses and continuously innovate.
There were many great quotes in the book, and they are also chapter titles, quotes that will make you think and take a hard look at your current company and business. For example;
“The worst customer is your best friend”
In other words, customer complaints can help you improve your service and products if you listen.
“Do what you do best and connect with the rest”
In other words, stick with your core business and help other businesses get what they want, and watch both of you grow.
“If you can’t find it, you won’t find it”
In other words, in the new paradigm of the information age, you must have a strong online presence, or you don’t exist in the minds of consumers, consumers, and customers. If they can’t find you online, you’re not real. In fact, I know a lot of people who actually believe that and it’s a common perception and therefore it’s a reality in the marketplace. In any case, this book was totally excellent, and I highly recommend it.