Digital Marketing

Spornette Hair Care Products Review

Spornette has over 60 years of success in the professional salon industry and is world famous for the hairbrushes it manufactures. Spornette International, founded by Walter Sporn, was originally called The Walter Sporn Company in the early 1950s.

Walter’s claim to fame is the nylon brush with a plastic handle. Meeting an engineer who made eyeliner and lip brushes for a major cosmetics company, Walter convinced him to help design a durable, professional hairbrush that women could use at home. The engineer took Walters’ idea and carried it out. Initially, the Walter Sporn Company featured two items, the 5-Row and the 7-Row, which were nondescript plastic-handled brushes with nylon bristles. This product was released to professional beauty product distributors, which sold out immediately. Today, the process used to manufacture Spornette hairbrushes is the industry standard.

Walter visited Europe several times in the late 1950s, inspiring another hairbrush revolution. He returned from abroad with items used to develop what would become very popular hairbrushes with hairstylists across the United States. Previously sold individually, cushion brushes and round nylon brushes were suddenly sold by the dozen in eye-catching displays designed by Walter. This new marketing effort boosted sales from a two and a few to literally thousands, virtually overnight.

In the early 1970s, the Walters company officially adopted the name Spornette International, Inc. As his son began taking over day-to-day operations, Walter slowly faded into the background to give his son a chance to shine. In 1985, Alan Sporn bought the company directly from his parents. In 1994 Alan’s daughter Laurie joined the family business and in early 2000 Alan’s brother Jeffery joined the team. The Sporn name continues to be recognized around the world by beauty experts, runway models and consumers alike. This well-established, third-generation company looks forward to the future and insists it will keep the Spornette tradition alive by making hairbrushes that encourage users to feel happy and beautiful.

Spornette not only offers the best hairbrushes in the world, but also showcases amazing styling tools backed by over 40 years of research. Truly, Spornette has down to a science of hairbrush design. They make each of their brushes with the idea that certain brushes go better with certain hair. A quick and easy questionnaire helps shoppers find the brush that will work best for their hair.

Spornette has identified several classifications of brushes. The Porcupine family, for example, is just one of the many groups of brushes offered to help you create your ideal hairstyle. This styling brush set features a perfect balance of boar and nylon bristles. The white nylon bristles can penetrate deep into any hair texture and are especially useful for detangling damp hair. Black boar bristles hold hair in place for great styling results. These types of brushes are also essential in the even distribution of the hair’s natural oils. There are five sizes of round brushes in this family to create the desired look, used by women of all hair colors and textures.

Spornette, while famous for its hair brushes, also offers a variety of other beauty products, including Marche makeup brushes. These are used for the application of eye shadows, face powders, blushes, highlighters, brushes, and eyeliners. They also display ionic combs and ceramic heat rollers, as well as round brushes, ceramic brushes, and paddle brushes. Every brush made by Spornette comes with the company’s personal guarantee, available at prices designed to fit any budget. If you’re a woman of today who loves a good hairbrush, you’re using a Spornette!

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