17 Online Video Marketing Tips for Affiliate Marketing Success
Internet marketing has proven itself by greatly improving the numbers with many “new age” webpreneurs. Many small business skeptics are looking for overwhelming reasons to say “NO” to spending money on online advertising, yet 1 in 3 have made a tangible commitment to doing so over the holidays in 2011. Customer culture outside line is changing rapidly, as are its employers.
If you are looking for video marketing tips for affiliate marketers, I would first like to reveal why video marketing has become so important. In 2008, YouTube overtook Yahoo as the second largest search engine on the Internet. Since then, Google has taken its subsidiary company, YouTube, to the moon using video.
Brian Tracey, acclaimed and touted sales expert, has said, “Using video, rather than traditional sales presentation protocols (PowerPoint flipcharts), is 50% better for getting the story across.” Tracey tells the truth that we’ve been a world haunted by the one-eyed monster.
Television, video games, interactive websites, and many other visually stimulating sales channels make video marketers use this tool more frequently to meet a customer’s needs. If you promise to follow these 4 Online Video Marketing Tips for Internet Marketers, I guarantee you won’t be disappointed with the results – it can break the bank.
1. Satisfy your consumer’s trust in the Internet and mobile media. Boosting business by leveraging these new platforms to get your prospects and customers to find you, hear about you, and ultimately buy from you is not a “Wild West” idea. The marketing paradigm has changed.
2. Marketing has gone from being a one-way broadcast to a multi-point conversation. In the past, communications were “delivered” exclusively through mass marketing channels such as radio, television, newspapers, as well as door-to-door distribution from directories such as the Yellow Pages and other print publications.
3. Consider the numbers behind video marketing. YouTube sees 2 million videos uploaded every day, 4 million autoplay videos every day, but for the past 14 months, the YouTube.com home page has been dead.
4. Once you upload a video, use the free “hot link” by typing your site address from the first things in the description area. This fourth tip is critical because most don’t understand that the whole point of selling with video is to drive traffic to your website and ultimately allow you to monetize it.
5. Keep videos under two minutes whenever possible, unless you’re presenting a training video and your audience already knows you and the value they’ll get from spending time with you.
6. Grab people’s attention early on by letting them know the great value you’re about to offer them and start using it right away. Don’t leave the punch line for last… there may not be anyone around to hear it! Then, deliver relevant, concise, and high-quality information to your target audience, and they will continue to watch your video to the end, as well as your marketing goals will be achieved.
7. You have to tell people EXACTLY what you want them to complete. And here’s the second really important part: let them get on board with that action NOW.
8. Make use of a REAL PERSON. The times of putting on a soundtrack without anyone knowing and pasting photos or images into your videos are long gone. People still make use of this tactical blade, but no one buys involved with it anymore. Today it’s more important than ever to have a real person speak in your video. This can be yourself, a friend, or someone you hire. The best video tips marketing will emphasize the requirement of legitimacy. Your video can look much more legit if you have a real person. Since the presentation is decent, the results will speak for themselves in successful sales.
9. Make use of a REAL CAMERA. Basically, the reason for this is not to use a webcam outside of your computer. You’re not video chatting, you’re selling. It’s just amazing how many sellers will have these flashy sales pages and yet present their videos in this lousy webcam form. If you are planning to market videos then go for it. Use at least a halfway decent camera (doesn’t have to be an HD camcorder at all). This simply shows that you care about what you’re really presenting and that you’re simply not just some careless amateur who flips the camera. You wouldn’t market to crappy looking websites, so don’t market to crappy looking videos.
10. Create your videos FAST and CONCISE. The best video marketing tips will be the ones that identify the current and relevant times we live in. This is no longer the 1990s, where people watched 30 minutes of Tony Robbins infomercials. This is really the digital environment where people live and fully eat the model quickly and concisely. Think about it: texting, tweeting, Facebook, Google; fundamental essentials most popular tools of our digital environment plus they all focus on the fast and concise type of communication. Do you want people to be careful with your videos? Make them short. Communicate quickly in an easy way.
11. You have to be CONVINCING. It goes along with the busy digital environment that you focused on in the last point. Imagine your viewer has their cell phone in hand and is dying to tweet or send a text. Now imagine what it will likely take to stop you from doing this. That is the degree of “convincing” that you have to bring into your marketing videos.
12. Use a VIDEO VIEW ENHANCEMENT service. Many people will be wondering why I haven’t discussed SEO and all sorts of other tactics to get views for your videos. Instead, I’ve emphasized making quality, concise, and compelling videos from the top video marketing tips. The reason is that this last point can be the main key to get visitors or traffic for your videos. Don’t use anything more than a service (one that uses “real human views” to boost traffic instead of a bot program) to get your video views. Once you have that initial spike in views, your video may rank higher than all the SEO work you could have done. It’s amazing that they haven’t realized this yet, because this method is very easy and almost automatic to generate huge amounts of visitors to your videos.
13. Record your video. It’s okay… don’t let that scare you. You don’t have to go buy a Canon 520 Series to do that. In case your phone includes a camera, it’s easy to record yourself teaching people, giving a seminar, giving a step-by-step guide on your computer screen, along with other interesting or practical things. You can use software like Jing or Camtasia to record screen videos. They are perfect for teaching people and showing them how to proceed on the PC. For best results, use only high-quality microphones and videophones with lenses larger than 2.0 megapixels.
14. Give your video a catchy title. Video marketing is much like other types of marketing. You have to make the title and headlines attractive to attract them. Simply using titles like Weight Loss Tips no longer works. It’s being specific and addressing people’s needs. For example, instead of just weight loss tactics, you could title the recording 3 Cheap But Powerful Weight Loss Tactics. So when you upload your videos to YouTube along with other video search engines, be sure to create the title count.
15. The content must be rich and informative. Unless you’re filming a video of her 4-month-old daughter saying her first word, the video of her should provide a great deal of value. If you want to get really impressive results, creating an informative video will do the trick. Offer as much information as possible in the shortest possible time and all will be well. One more thing, don’t let your presentations exceed 3 minutes. People don’t have enough time for much else nowadays. Also, be sure to keep your URL visible by using the editing options in your video editing software.
16. Use HTML within your Descriptions. Most video sites give you the opportunity for a short description of the video. You can create anchor texts and then leave your website link in your descriptions. This way, people can click through to their desired website without cutting and pasting.
17. Avoid dirty videos. Unless your video is a sales video or infomercial, avoid selling directly. People hate being sold to even when they are fully aware that they need what you are offering. Instead, gently nudge them in the right direction by asking these phones to check out a specific resource. A good way to do this is to always mention the benefits of visiting the resource within your video casually once at the beginning and also at the end. You could also have the resource visible on the video constantly.
To conclude, these 17 Movie Marketing Tips for Internet Marketers are specified to make you question yourself the next time you spend money that was not well invested. Video sharing sites are usually free, however the cost of not using video to promote your message can be extremely expensive.