7 Essential SEO Techniques
1) Title tag – When it comes to SEO techniques, the title tag is one of the best and most powerful tags you can use. Each page should have its own title tag, each tag should include the keyword you’re targeting, along with any secondary keywords associated with the primary keyword you’re looking to drive traffic from.
2) ALT tags: These tags are often completely ignored. Who would have thought that tags, which were intended for text browsers because images didn’t display in text browsers, would become part of a technique to increase the keyword density of a web page? Your main keywords should be included in some ALT tags; be careful, doing this in excess could get you banned and your PR could drop.
3) Link Popularity – Link popularity is the most powerful SEO tool (possibly of course). Generally, a website must have a link for spiders to see it. This means that you must have at least 1-2 links coming to your site from another website that has been visited by spiders via search engines. Page rank increase depends on the number and quality of sites linking to yours. Keywords should be in the links, along with secondary keywords. Keep links short; this creates an easy-to-read keyword term for search engines to recognize.
4) Keyword Density – Do your research first; then decide the keywords you want to target. Don’t over do it: you should use the keywords only once in the title tag, once in the heading tag, once in the bold text, and then aim for the density to be between 5% and 20%. Keywords should also be strategically placed throughout your website. Put them everywhere. Several search engines will recognize the bottom of the page or sidebar text/links and discard them, this is because many website designers will load certain sections cluttered.
5) Page Size: Do your best to make your web page larger than 5k and smaller than 15k. I just designed one that is close to 53k, this is mainly due to the images and using a flash file, general rule of thumb… Check out Yahoo! And Google, these are some of the fastest and most popular loading pages, people don’t like to wait, even if you have “great” graphics and images. The speed of your web page is important: robots will be able to crawl your web page faster and easier.
6) Content Rich Topic – Search engines look for topics instead of just words or images. Content is king. I know, you hear it a lot, but it’s true! Web pages must have content related to the target market. Link your visitors to other valuable and related content within your own site. The more pages, the better. A good tool I’ve found to show you link information is: http://www.UpTimeBot.com It can preload up to 20 pages and then refer them, it shows all the vital information, along with how many pages are indexed for each. seeker.
7) Cross-links within your own site: you trust other pages that link to yours to get indexed; the same is true for all the pages within your site. Any new content should be easily accessible through 1-3 pages of content. Linking to your main home page or a store will help you get indexed faster and achieve a higher Page Rank.