Effective mobile marketing with SMS services
Regardless of the technological boom and the alternative modes of communication that come with it, SMS technology is still very much in use. Compared to other modes of direct marketing communication i.e. email, physical mail or flyers, SMS is considered the most effective.
For starters, statistics show that more than 90% of all text messages sent are read by the recipients. Hiring an SMS service helps create an immediate personal link between the brand and the audience, and it is extremely easy to set up and run.
How to Effectively Run an SMS Marketing Program
Once you’ve identified an SMS service provider, all you need to do is choose a single keyword or set of keywords that define your brand or existing promotional campaign. You can then start promoting the shortcode to your current and potential customers to continue your marketing communications.
These bulk SMS software are often integrated with strong database management features that allow you to store and manage the mobile phone numbers of all incoming messages for your future mobile marketing campaigns.
You can use these services effectively to send and receive personalized text messages, send discount coupons, run contests, get your audience to vote, conduct market research surveys, and even promote links to mobile websites.
Mass text messaging services have proven to be an extremely cost-effective and resourceful way to engage with your audience.
Benefits of SMS Marketing
1. Improve your sales volumes and brand exposure with the option of running an SMS marketing campaign. This is ideal for businesses serving a local or national audience and hoping to market to a broader audience. It is more personalized and specific than an Internet campaign and leaves plenty of room for customizations.
2. Using these campaigns is extremely effective for executing below the line promotional activities where one can share promo codes with loyal customers and have them take advantage of a variety of offers and discounts in a store simply by presenting the SMS.
3. Certain types of products and services can also make full use of this service to start a new source of income. For example, movie producers and distributors can offer paid services in the form of links to ringtones and other movie-specific content to fans via bulk SMS services. This can be easily executed by collaborating with a mobile network service provider who transfers the worker’s compensation at the end of the month.
4. Urgent and important information can be easily communicated to the audiences through these SMS services. For example, an event planner can send out mass text messages in the event of a last-minute change in schedule or the unavailability of the keynote speaker. Schools are effectively using this system to alert parents to changes in school hours, holidays, PTA meetings, etc.
5. Doctors and other professionals contract these services to send follow-up appointment reminders, etc.
In general, these services can be optimized across industries based on your ability to be creative with your marketing communications strategy.