Fate of NASCAR’s main series: After Sprint folds

Due to the highly competitive business environment it faces, Sprint, a giant telecommunications company, announced this week that it would end title sponsorship of NASCAR’s premier series after 2016. Disappointed as NASCAR may be, the urgent task for them right now is to find another suitable title sponsor for the sport in the next 18 months. Will they be successful?

During the years of the Sprint-NASCAR partnership, the wireless carrier did a great deal of work, including creating the NASCAR Sprint Cup Mobile wireless app (2008) and debuting Miss Sprint Cup (2007), an ambassador program that is now He has more than 1.5 million followers on social media. Plus, the company will have spent about $750 million on its 10-year deal with NASCAR, or $75 million a year, which is definitely a lot of money. So it’s really hard for NASCAR to see its friend Sprint go.

Also, the $75 million per year is only 2006 dollars, and as for a sport that is constantly changing, it becomes more difficult to get a long-term sponsorship of up to ten years. So the potential benefactor for NASCAR’s title sponsorship could pay nearly $100 million a year and pin for a maximum five-year deal. So it seems more difficult for NASCAR to find a suitable title sponsor after Sprint.

However, David Carter, executive director of the Sports Business Institute at the University of Southern California, insisted that NASCAR is a successful business model, also stating that the series “historically has served its corporate partners very successfully and they have shown that there is value attached to NASCAR.

Additionally, Mike Boykin, CEO of Bespoke Sports & Entertainment, said, “I would say it’s very high that they find a partner.”

And it is true that there are a number of options at hand, such as the fast food sector, packaged products and even companies in the energy sectors.

Boykin said, “It could be an energy company, it could be an oil company, it could be technology.”

And he even hinted that NASCAR might even get a foreign sponsor.

“In the old days, it could be limited to US companies. But right now, while I think it’s likely to be a US company, I wouldn’t rule out the other.”

However, the determining factor in choosing a title sponsor is the benefactor’s ability to maintain the level of the race and make the sport appeal to its fans. So a superstore that sells toilet water might not be a good fit. At least it’s not cool enough. We hope that NASCAR finally finds us a great sponsor.