Five Things I Learned From Online Porn
It always amuses me when people ‘bang’ online porn, especially since it’s such a huge moneymaker that SOMEONE must be looking at it (OK, not you, obviously … but ‘someone’). In the UK alone it’s estimated to be worth £ 1bn, and it even has its own trade show that draws more visitors than the Ideal Home Exhibition, according to its organizers. There is a lot to learn from the online adult industry that can be put into play when promoting your own products or services online.
1) Low cost production does not mean low production values
The nature of the online adult industry means that, in many cases, video is produced on a low budget. But despite that, the production values are still high, as the video producer knows that the end result is important and needs to compare it with other video productions in the same field. The porn industry has developed the art of filming quickly and cheaply, but still looking good and giving the client what they want.
How can you accept this? You may not have a big budget, but choose a company with high production values to ensure you get a video that shows you at its best.
2) Taking advantage of new technology
Online pornography has always been at the forefront of technology – they were the first type of company to have online video, streaming content, and of course pay-as-you-go content. New technologies used are worth keeping an eye on as you can guarantee that they will be in the mainstream before you know it.
3) Production speed
With an ever-ready audience that is easily bored, the adult industry has to produce new content and services quickly and in rapid succession. All companies know that if they don’t do this, their competitors will take over (and their eyes) in no time. Good to note how they achieve this and put the same production speed on their own videos (albeit with clothes on!)
4) Ease of access making sure your customers can get your product
Most online porn sites will offer you a variety of ways to view their content: streaming video, still photos, downloadable videos, video to your phone, and more. They know that their audience comes in all shapes and forms, and they cater to every need. Don’t assume your audience wants the only thing you’re willing to offer, give them a choice and they’ll stick with you.
5) Give away free tasters
There is HUGE money in the adult industry, but you would be hard pressed to find a porn site that doesn’t offer SOMETHING for free. It can be free images of the day, short test videos, trailers, downloadable documents, or more. They know that if they give away enough, you will come back and pay more.
Take this into your own business thinking about what you can give away for free that will have people kicking down your door to pay for more advanced information.
So whether we like it or not, there is a lot to learn from the online porn industry, and a lot of that may be related to your business. Think about it while you are NOT accessing any adult sites this week