Full On Page Optimization Tips: Search Engine Optimization
Search engine optimization is an important attribute for website and blog owners. Getting a better search engine ranking is not an easy task and requires some time and dedication. Not everyone can get top 10 search engine positions except the one who did proper on-page and off-page optimization.
Here I am going to explain the on-page optimization part where you will get an idea how to design it properly. It is one of the first steps in SEO where all people search for it.
The following is the list of things to consider in On-page optimization;
1, keyword research and analysis
2, title tag optimization
3. Meta tag optimization
4, URL structure
5. Content of the page
6, important HTML tags
7, anchor text optimization
8. Image optimization
9.H card integration
10, Optimization of Robots.txt
11, XML sitemap creation and submission
Where I will explain the first three things and the rest in the next article
Keyword research and analysis
Identifying the best and most suitable keywords for your business (website/blog) is the first and most important integral part of on page optimization and represents the overall success of search engine marketing.
If you are running a “Gift Shop” then your website obviously talks about your Gift Shop, location, products, services and more. So what you have to do is identify the search term related to your niche. There are many keyword tools available online to find your keywords, but I am confident that the Google keyword tool will only search for your target keywords and will help you provide more suggestions and search volume for each keyword you choose. .
Title tag optimization
Once you’ve identified your targeted keywords with your target audience in mind, you need to optimize for those keywords in each page title. A title tag should be short and at the same time readable by search engines and visitors. Make sure your title tag is unique and not the same as your competitors.
Things to consider:
The length of the title tag must be 70 characters and more than that, search engines will display an ellipsis (…) to indicate that extra characters could not be added to the title tag.
Placing your targeted keywords in the title tag is the most important thing, since search engines give priority to title tags first.
It is recommended and mandatory to place the keywords in the Titles and body of the content. It is explained in the next part.
Meta tag optimization
Most people consider the meta description not that important, but you can’t easily ignore it because it explains the entirety of your website. When people searched for your keyword and if your website appears, this small piece of text will act as a sales snippet.
The meta description must be 250 characters long and must contain your keywords. Make sure it is readable and does not confuse your visitors and search engines.
Meta Keywords is the place where you can list all the keywords that the page contains.