Keyword analysis research is vital to successful search engine marketing.
One of the first orders of business to consider when launching a website is to conduct keyword analysis research. The keywords that are included in your content help search engines decide what your page is about and if it is related to the search terms. This allows search engines to provide relevant results to your users, which will also rank your site higher if your site provides relevant information and thus makes the search process beneficial for everyone involved.
When you do your keyword analysis research, you will be able to choose between two options. You can first use the free tools that are available. The other option is to opt for those tools that cost a little. Which one you use depends on how important your rankings are to you and of course your budget at the time.
If you want to use free tools, this is a good way to do it. The fact is that these tools generate “linear results”. That is, the keywords you enter will generally only give you results relevant to these specific keywords.
Suppose you enter “dog” in such a tool – you will be given different variants of the word “dog”. As an example, another related term would be the word “puppy.” This won’t show up as a result in most free tools, but some might. What you’ll find is that if you want to do a search for “dog” and also for “puppy,” you’ll need to do two searches.
The obvious advantage of free tools is simply that they won’t cost you. There are also downsides to be sure, as stated. The lack of keywords related to your search terms is a huge disadvantage and a potential loss of profit due to linear output. Synonym results are usually only 1 term deep, so if you want to search for the terms related to the synonym, the search could take hours. There are better ways to conduct keyword analysis research.
The other option would be to purchase their keyword research software to speed up this process. Many of these better tools are non-linear in their approach. They will take a deep look at a keyword and come up with related terms that you may not have considered or heard of before using the term. These paid tools will help you discover low competition, high search phrases, and that’s where the money should be made.
Arguably, you get what you pay for in keyword analysis research. If you use a free tool, you won’t find as many related terms as you would with paid tools. You can save countless hours of research time, while finding keywords related to your site. The downside to paid tools is simply the initial investment. If you want to drive traffic to your site, you should consider purchasing one of these tools. Put your time and money to good use by getting a tool that will more than pay for itself.