Netweb Marketing by Ellie Drake – Is MLM or Network Marketing Dying?

According to Ellie Drake and Mike Filsaime, the old ways of network marketing are dying. They recently produced an e-book called “The Death of Network Marketing.” In the book, Ellie does a good job of explaining why she feels the old ways of building a network marketing business will die.

One of the main examples he used in his book was the travel industry. In the past, travel agencies were widely used. People booked their travel arrangements through a travel agent because they knew they would get the best deal. However, with the introduction of travelocity.com, expedia.com and a host of other travel websites, people can now book online from the comfort of their home and save money. This literally destroyed the travel industry of the past. Another example Ellie used was the movie industry. Websites like netflix.com harm Blockbuster by allowing customers to rent movies online cheaper than Blockbuster.

These are just two examples of how the industry has been hurt by the power of online websites. There has been a change in MLM. Ellie Drake and Mike Filsaime have called it NetWeb Marketing. With the introduction of Youtube.com, Myspace.com, Squidoo.com, and other social networking websites, they have enabled people to connect and build relationships online. Ellie’s main point in writing about the death of network marketing is that MLM companies will have to switch to network marketing or lose their competitive advantage in the marketplace.

This makes a lot of sense to me as an internet marketer. I have been using websites like MySpace and YouTube to help grow my downline and prospects. Social networking websites have allowed me to build relationships. These relationships have been crucial to my network marketing business. The old days of the 3 foot rule and cold calling are slowly dying. I used to use these techniques with little success. The most important thing for people to realize is that cold calling and the 3 foot rule cannot be duplicated on a large scale. People aren’t going to cold call strangers and face massive rejection for long. I believe that people will continue to use the traditional ways of doing network marketing for some time, however it will become more and more difficult to grow a long-term stable business using these techniques.

Ellie Drake makes a lot of sense when she talks about the “attrition” factor in MLM. It’s a big problem and has been for years. Think about how the attrition factor has been maximized thanks to the Internet. Many new associates soon get discouraged in their business when they are not making the money they expected or finding it not as easy as they had anticipated. These new associates go online and do a Google search and see thousands of other websites offering tips and new systems that promise an easier path. The new associate starts listening to other mentors and soon either leaves your company and tries another or gives up altogether and calls the entire network marketing industry a scam. A new network marketing addict is born. Attrition has now been maxed out. We have to do a good job of building systems that produce, so that we can hold the attention of our associates.

I agree with Ellie Drake and Mike Filsaime that we are rapidly moving from Network Marketing to Netweb marketing. I feel like it’s the perfect time for entrepreneurs like Ellie Drake and Mike Filsaime to educate the network marketing industry on a massive scale before it’s too late.

Are you an aspiring renegade network marketer? If you want to switch to NetWeb Marketing and run your MLM business faster and easier, click on the resource below.