Sell ​​products and services guaranteed for life

Some products and services forever earn money. In this article, I’ll show you how to spot them instantly and how to start making all the money you can from them. The basics are easy enough – you’re constantly looking for products and services that provide the biggest gap between perceived value, which is what buyers think they’re getting, and their actual cost. That means you’re looking for items that the average potential customer doesn’t know about or doesn’t care about cost. In those situations, the actual cost may be very cheap, but that does not matter as long as the item provides a high level of profit.

Finding these products and services is not always easy. You need to understand that from the beginning. You may end up doing a lot of experimentation before finding the right format, but it’s worth the effort. Most small business people work too hard for too little money, in part because they are misapplying this concept. They often sell products and services that are more like commodities, typically offering very little profit. Worse still, they are selling products where it is easy for the average prospect to determine what their cost is.

Let the giant corporations sell that kind of thing. Let them fight for the minimum profit margins. They can afford it. You should look for products and services that have the highest possible profit margins and perceived value in the minds and hearts of the people to whom you are promoting those products and services.

The maximum relationship between high perceived value and low real cost is in the information. Knowledge is really power, and you can usually buy low and sell high. I challenge you to go to Google and search for the words “information marketing.” Do the same on YouTube. Spend a couple of hours watching videos and visiting websites. The more you study the marketing information, the more excited you will be. There are all types of ways to make money and a myriad of information products and services you can sell.

Even if you sell traditional products, you can always add information products or services to your line. By providing them together with your original products, you can charge more money. People get a higher value when they receive these products or services, so they expect to pay more. It doesn’t matter in the least that it might cost you a negligible amount to provide that information. As long as people perceive that the value is very high relative to the benefits you are offering them, they do not care what its real cost is. You especially have an advantage when you develop proprietary information products and services.

Here are just a few types of information-based products and services that you can sell: newsletters, books, brochures, pamphlets, special reports, audio programs and their transcripts, video programs, workbooks, courses, CDs, DVDs: the list is huge. You can license various aspects of your business. You can sell distributions. May provide consulting services and warranties. You can hold seminars and workshops, and host a variety of other events.

Even if you decide not to go the information marketing route, look for value-added services that you can add to your product mix to drive sales. My wife owns a pet boutique. It sells all kinds of things, mainly for dog lovers: dog clothes and jewelry, gourmet treats and premium dog food and of course everything a dog can chew or play with. But the big gains are in the grooming of the dog; that’s what keeps customers coming back more than anything else. People hate grooming their own dogs, which is why that service powers that whole boutique. Take away that toilet and all of a sudden you’re not giving people a reason to go back to the store. Originally, it was a value-added service to accompany the products you sell in your store, but ultimately, it drives business and generates profit.

Look for similar value-added services that you can link to your own business. I recommend that you strive to become an expert in your field by developing a wide range of information products and services that you can sell to profitable profits. They are generally inexpensive to produce and generate profits well beyond their actual cost. This does not mean that he is taking advantage of people, because the information is the product. You’re not just selling the paper and ink that a book or brochure is printed with, or the CD that an audio product is recorded on. You sell valuable knowledge.

I remember a seminar held in Orlando, Florida several years ago by Ted Thomas, who discussed all the advantages of information marketing. He has made a lot of his money and wealth through information marketing in the real estate field, and he pointed out how great it was and how the product could be produced at such a low price compared to the asking price. Then it was time to sell her bundle: a bundle of videos, audio products, and great manuals that she offered for $ 995. A woman raised her hand and said, “You just told us how cheap these things are to produce. How about a big discount? ” He thought about it for a minute and said, “I admit it’s not that expensive to produce these things … but it took me 25 years to learn what’s in here.” Everyone got the point.

Something like this happened to my mentor once when he was in Spokane, Washington, years ago, speaking at an Al Gallasal seminar. He was discussing all the advantages of information marketing and the big margins you can get and can’t get anywhere else, when a guy got up and asked if he could say something. Russ said yes, and the man said, “I work at the local theater here. We sell popcorn for $ 5, and it costs us 15 cents!” Russ replied, “You’re right. You have a captive audience, which is another situation where this type of markup works well.”

There are ways you can bring information and value-added products and services to whatever market you serve. Just remember: you can (and should) charge much more than the production value of a product. Consider this: if you had a real, viable cure for cancer and you printed the formula on a laser printer, how much would it be worth? The cost of paper plus toner and electricity? Of course not. All of that can be worth just a few cents a page, while what gets printed on that paper could cost millions of dollars. Those who need it will pay whatever price you ask of them. Don’t confuse the cost of producing something with its value.

A house deed consists of a few sheets of paper, but it is worth tens or hundreds of thousands of dollars. There’s a enormous potential difference between cost of production and value, and you need to understand that, and how to strike the right balance to maximize your profits without losing your customer base.

Think about how you might incorporate an information product of some kind into your current business. Suppose you have a landscaping service. My landscaper does a lot of work and I have thought before about how I could grow her business by becoming an expert in paper or audio landscaping. You could produce a book, write a report, dictate a short audio program, or something as simple as that. You could distribute that product for free to generate more business or sell the product itself. It could reveal all your strategies for having the perfect lawn.

You could even hold events where you teach people what you know about it. For example, you could charge $ 100 to $ 200 for an annual spring event where you teach people all of your best strategies. They can spend the day with him and learn how to create the perfect yard and garden. This could improve your ability to earn money as a landscaper. You could also use information products as lead generation tools, for example by distributing a free guide that tells people like me how to do it all on my own. By teaching the many things it takes to do it yourself, you could sell yourself – that is, show people why they should just hire he to do it all.

That’s just one example of a company you can use this strategy with; And honestly, you can do it with any number of companies. Be creative. Think about how informational products can increase your sales and profits and generate new sources of income. If you can’t find anything you like on your own, look at what other companies are doing, and not just your direct competitors. Keep your eyes open everywhere for innovative and unique marketing ideas. When something sounds familiar to you, find ways to use it in your business.

Find what you are looking for in this world. As long as you remain open and receptive to new ideas, you will see many innovative marketing methods in use. They are easy to spot, because most marketing methods are so boring that they make those that aren’t really stand out. Keep your eyes and ears open. Try many different things. Think outside the box. Hell, throw the box out the window!