SEO vs. Google AdWords – Online Marketing
You have just designed your amazing new website. Now what? How do you get your target audience to explore your new online business home? The answer? Online marketing.
Online marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services over the internet. These techniques and methods can be categorized into the following: email marketing, YouTube marketing, blogging, social media marketing, affiliate marketing, and more.
However, today I would like to focus on one main category of online marketing, search engine results. Search engine results fall into two subgroups: SEO (search engine optimization) and pay-per-click (paid advertising). More specifically, I’d like to focus on Google AdWords.
SEO (search engine optimization)
SEO is a natural/organic way to get your website to appear among the first results in search engines like Google, Bing and Yahoo. This type of online marketing needs maintenance and will need to be maintained over time to ensure consistent results. SEO provides organic search results.
SEO is a great way to build brand awareness and a lasting business image on the internet.
The concept of SEO is simple – optimize your website to be “search engine friendly”, however executing this is a difficult and time consuming task. SEO is not a one-time online marketing tool that you can use to promote your business, it is a long-term investment. The ROI of SEO is great and cannot be compared to any other marketing since it all depends on how competitive your niche market is regarding SEO and of course how good your team of SEO experts is.
Hiring the right SEO company is essential. Don’t rush this step, if you do you may get your website banned and blacklisted from search engines or you could get the best online marketing there is. As mentioned above, SEO is a long-term investment, which means that all SEO/website design companies that promise Google results on the first page for X amount of money are wasting their money on cheap gimmicks/ illegal. These tricks usually work for about a week or two, but once Google, Bing, or Yahoo notices these tricks (and they will), your website and domain name will be blacklisted and removed from their websites. Search results. SEO is not a cheap service, it takes hours of complicated work. Quality online marketing companies know what their SEO is worth.
Google AdWords (pay-per-click advertising)
Pay Per Click Advertising, also known as PPC, is a method of getting the best search engine results by paying X amount of money for that first page or main position. Google AdWords has a system that allows users to bid on a certain keyword to rank among the top results. For example, if your business sells used cars, you would bid on keywords like “used cars”, “second hand cars”, etc., and when someone types “used cars” into Google, your website will appear at the top. of the search results. This form of online marketing can be very effective if used correctly and the ROI can be measured very accurately.
Although Google AdWords sounds like a simple and easy-to-use online marketing tool, it needs to be done by an expert. Countless people have spent thousands of rand adding an extra 0 to some keywords or wasted their money by targeting the wrong search groups. Running a successful Google AdWords campaign is also a very complicated and time consuming process; however, unlike SEO, Google AdWords will give you immediate results. Getting a professional online marketing company to run your Google AdWords campaign will optimize your ROI and ensure that your search engine ads are accurate and professional.
Online Marketing Conclusion
Both SEO and Google AdWords have their advantages and disadvantages. Choosing one or the other depends entirely on the circumstances of the business. However, choosing both will always be a good decision. Running a Google AdWords campaign while doing SEO on your website is the best online marketing solution. This will ensure that you get real-time results and traffic to your website from Google AdWords, but it will also increase the quality of your SEO, as search engines want to present websites that receive a lot of traffic.
Do you want to launch your online marketing campaign? Contact Oneclick here for a no-obligation consultation.