The 10 best-selling motorcycle brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki, and Yamaha), the list of best-selling motorcycle manufacturers includes companies based in Italy, the US, Austria, and the UK.


Honda’s motorcycle division sells more than 15 million motorcycles a year, making it the world’s leading manufacturer. One of the factors driving the company’s sales is its popularity in the Asian markets. However, Honda also dominates in North America.


The Bologna-based Italian brand has been manufacturing motorcycles since 1935. Ducati is known for its powerful sports bikes. The company has a long and successful racing history, beginning in 1951. Today, it spends more than 7% of its revenue on the racing business. The brand belongs to Audi through its subsidiary Lamborghini.

harley davidson

The great history of the 20th and 21st centuries and the exciting riding experience give Harley-Davidson the status of the legendary motorcycle company. This brand is familiar to almost everyone, even those who have never ridden a bicycle in their life.


Yamaha motorcycles are known for their excellent performance, ride quality, and comparatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Also, the number of dirt bikes it sells surpasses Honda and Yamaha combined.


Kawasaki Heavy Industries’ motorcycle and engine division gained recognition as a manufacturer of a wide range of motorcycles, from small to sporty. These motorcycles are loved all over the world for their powerful and reliable engines, capable of developing great speed. There are production sites in Japan, North America, the Philippines, Indonesia, and Thailand.


One more representative of the Japanese Big Four. The GSXR 750 and DR 400 are among the most popular Suzuki motorcycles. The company has more than 35 production plants in more than 20 countries.


During its early years, the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but over time its product range expanded. In addition to dirt bikes, it now includes street motorcycles and sports cars. The brand belongs to CROSS Industries AG and Bajaj Auto Limited.

bmw motorrad

BMW is one of the oldest motorcycle manufacturers. The company’s first bicycle was made in 1923. BMW Motorrad is famous for its road, sports and sports bikes. Some of the best known models are the GS Adventure, the S 1000 COOLERS and the K1600.


Triumph, the UK’s largest motorcycle manufacturer, specializes in road bikes that fall into the cruiser, naked and sport classes. The Triumph brand is owned by BMW.


Victory is a relatively new brand, it started production of motorcycles in 1998. Its large displacement cruisers are famous all over the world. The US-based company has its final assembly plant in Iowa.

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