Use text messages to boost spa and salon business
This guide gives you practical examples of how to use text messages to boost your business.
PROMOTE YOUR BUSINESS
Encourage customers to visit more and spend more. Use text messages to get your offer to your customers, always!
IMPROVE OPERATIONAL EFFICIENCY
Make sure managers are aware of critical issues with automated text alerts about customer service issues, operations, or even theft.
CLIENT COMMITMENT
Reduce your own administrative efforts without sacrificing excellent customer service. Keep customers engaged with automated text messages.
“Do you know what time it is? Haircut time! Come get your haircut this Tuesday and receive a 20% discount on your service!”
promote your business
Wouldn’t it be great if you could make sure your amazing promotions are seen by your customers? Texting provides that kind of
visibility: most messages are read within seconds of hitting ‘send’. With targeted segmentation, customers receive the right promotion
at the right time, and you get incredible results.
Use text messages to…
BOOST TRAFFIC ON LOW PERFORMANCE DAYS
1 UP-SELL, CROSS-SELL OR COMPLEMENTARY SERVICES
“Hi Michelle, we hope to see you at the spa for a
massage! If you would like to add a pedicure we are offering a 10%
discount for both appointments – today only!”
2 EVENT ANNOUNCEMENTS
“Escape for a special girls’ night out and come home looking years
younger. Curious? Join us for a Botox party this Thursday night!”
For example, if you have an empty schedule in a
certain day, send a campaign to the guests who visited in the
same day exactly 6 weeks ago, inviting them to return.
3 REMIND GUESTS TO COME WHEN THEY HAVE NOT VISITED IN A TIME
“Hi Susan! It’s been a while since you’ve been here for your regular facial spa. Since you’re one of our favorite guests, we’d like to give you
10% discount on your next appointment. We hope to see you again soon.”
4 RETAIL BY OFFERING A DISCOUNT OR PROMOTING A NEW LINE
“Running out of skin lightening cream? Don’t worry, we have more at the spa! Come this week to replenish your supply and
you will receive a 15% discount. http://www.spabliss.com/webstore”
5 PROMOTE SPECIAL PARTIES AND GIFT CARDS WITH DISCOUNTS OR PROMOTIONS
“What’s better than a box of chocolates on Valentine’s Day? A salon gift card, of course! We’re sweetening the deal with 10% off
on gift cards this week.
“Celebrate Mother’s Day together! Buy a $100 gift card for mom, get a free $25 gift card.”
This is just the beginning.
With Zenoti’s automated marketing features for your spa, salon business, you have the power to execute virtually any promotion to encourage new business.
With incredibly flexible segmentation tools, you make sure the right message reaches the right customer with minimal effort. It’s easy and it drives real
business results.