Using Surface Protection increases customer referrals
Things are tough for small businesses right now. Builders and remodelers are having a much harder time getting jobs than they were a few years ago. With each construction company trying to undercut the other to win bids, profit margins are shrinking. With these sad realities, it can be difficult to make your business stand out from the crowd. Fortunately, there are several steps small construction businesses can take to not only wow their current customers, but also grow future business from customer referrals.
Referrals are one of the most valuable sales opportunities a business can get. If a client is satisfied with your work, they will recommend you to their friends and may even provide a rave written testimonial about your business. The more people you can get to promote your business for you, the more jobs you’ll get.
To ensure that a client is extremely satisfied with your work, there are a few simple recommendations. First of all, respect your client’s home. Having a room remodeled or a major demolition can be stressful and messy for a homeowner. Using surface protection can demonstrate your commitment to preserving your client’s valuable finishes and indicates that you are doing everything you can to minimize any inconvenience your work may present. Use dust control systems like Zipwall™ and wear protective shoe covers while you work to minimize the spread of dust throughout your home. Install temporary carpet protection to prevent damage from heavy foot traffic. Install hardwood floor protection to protect valuable and expensive hardwood floors from paint splatter and drywall dust.
If there are subcontractors working on the site, make sure they know the rules of the workplace. Requiring subs to protect finishes and decrease dust ensures that your small business is not blamed for another company’s carelessness. The use of protective toilet covers, such as the Toilet Sheath™ from Builders Site Protection, discourages substitutes from using toilets that have not been installed correctly, which has proven to be a huge problem in many workplaces.
These products not only impress your customers; they also save you money on replacement and repair costs in case something goes wrong. The cost of replacing a valuable fixture such as a toilet or bathtub can be easily avoided with the use of effective surface protection. Also, keep your clients informed about the construction process. If something is damaged or delayed, be honest and upfront about it. Customers appreciate honesty and will feel more confident in your business if you acknowledge any errors and do your best to correct them.
Common courtesy, respect and courtesy are keys to increasing customer satisfaction. Instilling these values in your employees and making sure they wear protective coverings during construction and remodeling jobs will go a long way toward securing more jobs in the future.