What do consumers want in an enterprise mobile app?

In 2017, people spent more time on their mobile phones than ever before. A person spends approximately 2 hours and 41 minutes on their mobile device per day. With so much attention devoted to the consumer, business owners are investing more and more money in various digital practices that can make their jobs easier and help them improve their income.

The biggest challenge most business owners face these days is managing their business with complex systems. It is time to understand and solve the challenge with solutions based on the consumer experience.

When we deny social media, video and audio streaming mobile apps, we know why consumers love using certain business apps and why they don’t. The mobile app marketplace at the Google and Apple App Store is certainly a crowded and fiercely contested place. Therefore, it is more important than ever for business owners and mobile app development companies to know what is clicking with the consumer and what is not.

Here are some of the most important things a business owner should look for in the app from a consumer experience point of view.

Utility and Value: Many business owners feel the pressure to have a business mobile app just because others are doing it. But in reality, some of the most used apps satisfy two main things a user is looking for: utility and value. A rich user experience goes a long way in ensuring that the consumer gets exactly what they are looking for. Each mobile app should provide a unique and simple experience, whether through standout features or entertainment factors.

Seamless user navigation: If a user has to drill down and click on ‘n’ number of menu items to get the desired result, the main purpose of the business application is already lost. Such users will not only never use the app again, but may also uninstall it and give a negative review.

fast payment: A long and troublesome checkout window is a huge thorn in any mobile trading app. Online shoppers hate entering basic and shipping details over and over again. Therefore, a mobile app developer should aim to reduce duplicate effort. Easy optimization of key fields is also an important factor (there is a slight difference between using an optical mouse on desktop and a thumb while using the mobile app!)

customization options: Mobile applications are a great way to know how the consumer thinks while searching for products and services with the application itself. With so many data-driven consumer studies being conducted today, understanding what the user wants before they’ve even started looking for it is the future! If a user requires plumbing services every month or has searched for crewneck t-shirts multiple times, offering a favorites option goes a long way in providing a personal experience. Similarly, there are many ways to make the mobile app experience more memorable.

Nobody likes repeated features: Now, any business owner with a dedicated app reading this, should never forget this. Keep the information minimal, we know you want to give customers as much value as you want, but just make sure you give them the right value too. Not everything is meant for everyone, keep intact the user-specific information that helps them and adds more value to them.

conclusion

These are just some of the most important elements of using any business mobile app. As an owner, it is important to aim for an elite experience for the end consumer.