Why do 95% of internet marketers fail the first year?

That’s the stat I just got from various credible sources on the internet. That’s a higher rate than brick and mortar companies. Can you imagine why that happens? I can.

First, there are all the “promise anything websites” that claim they can make you an overnight success if you only do what they say for a few weeks or a month. Then there are the websites that claim to have found a loophole that allows them to earn a four figure income every day. And of course, there are websites that offer black hat hacks to make you rich. The list goes on. These people need to be shut down.

I remember researching some of the success claims I’ve received over the years. One was about a young man who had just made over $100,000 in a month. It turned out to be true. But what was left unsaid was that he had been working as an internet marketer for five years, had launched over a hundred websites and this was his crown jewel month. That’s great, but the inference on the sales page would lead you to conclude that it was a sleeper hit. There was also a lady who made $21,000 a month with CPA (cost per action). Long story short, she had over 400 small CPA one page sites earning $0.25 to $0.50 per submission. These examples are not fraudulent, but they leave a lot to be desired.

Now please don’t get me wrong. There are plenty of good internet marketers out there promoting their courses legitimately, and they have good courses. Many focus on a specific Internet marketing topic. There’s nothing wrong with that either.

The difficulty arises when someone new takes a course, implements the plan, and it doesn’t work. Without getting help, this hurts the new person, the course author, and the internet marketer.

Think about this for a minute. Look at the past successes in your life. Did you get there during the night? Did you get there because you found a loophole in your industry? Did you get there being a cheater? Did you get there because you started a business earlier than you should? I seriously doubt it.

You got there because you studied, learned skills, got good at your craft, and put those skills into practice on a daily basis. This is how you experience success. What makes you think that being successful in internet marketing is any different? Well it’s not! Those people I referred to four paragraphs ago spent time learning Internet marketing, developing the necessary skills, and then putting them into practice every day. Once they found success with a website, guess what they did? You have it! They did it over and over again.

Some of these successful Internet marketers spent a lot of money following a particular Internet marketer, taking all their courses, and buying all the tools they sold. There’s nothing wrong with that, as long as you have the funds to dedicate to that process. It goes along to channel your success.

The problem is that many new people trying to get into the world of internet marketing don’t have those resources, so they take what they have and quickly invest it in one aspect of internet marketing and when it’s gone… it’s gone.

I know of a young man who went in and out that way. He had $2,300 to invest. He did some research and decided that PPC was the best and fastest way to achieve financial success. Two weeks later, he had spent all the money from the $2,300 campaign on highly competitive keywords and became a statistic. He never got a sale. He is a very bright guy, but he was missing a few things. First, he didn’t take the time to learn and acquire basic skills in keyword selection and competitor assessment, and he also lacked PERSISTENCE.

Now consider this alternate approach. It is based on the premise that long-term success in internet marketing is like long-term success in the brick-and-mortar business. It is based on the acquisition of skills to establish a solid foundation based on a strategy of which skills are important to acquire first. Once you have the skills and have tested the waters, then it is time to evaluate and invest in an advanced course on a subject within Internet Marketing; because now you are ready.

A former General Commander of mine had a sign on his door. It was just the letter “P” five times. What represents “Pre-preparation prevents poor performance“. How right he was.

Never forget the meaning of the letters. PPPPP.

In interweb business, friendship and service,