Differences between PPC, PPV, CPV, CPA, PPA
PPC, PPV, CPV, CPA and PPA are various advertising mediums used in online marketing. They are used to generate traffic on websites, landing pages or any online platform that can be used for commercial purposes.
Before going into the differences, it is a good idea to know their definitions. Knowing what they mean and their characteristics will clearly point out the main differences between them. Here are the abbreviations in full:
PPC – Pay Per Click
PPV – Pay Per View
CPV – Cost Per View
CPA – Cost Per Action
PPA – Payment per share
Looking clearly at the abbreviations, I bet any layman would pick them out. Anyway, let’s go.
PPC – Pay Per Click
1. This is a form of advertising where ads placed on websites or various online platforms are only charged when someone clicks on the ad.
2. If someone sees the ad but doesn’t click, there is no charge.
3. It is a good way to drive targeted traffic to a website and is highly recommended in online advertisements.
4. Their prices range from $0.01 per click to $14.00 per click. This depends on several factors: the competition, the amount of traffic that the ad would likely attract, among others.
5. So you need to be careful while using this ad as it can easily empty your account overnight.
6. If you had to use it, I would recommend you use it to generate traffic to squeeze pages and collect emails for email marketing.
7. Examples of these ads are the ads you see in “ads by Google” on various websites.
PPV – Pay Per View and CPV – Cost Per View
8. Both PPV and CPV mean the same thing; it is the amount you would be charged for any view of an ad, whether or not the ad was clicked.
9. Usually charged in groups of views, eg $0.30 per 1000 views and so on.
10. So it would be quite cheap and effective if you get targeted traffic from it.
11. However, it can be very expensive if your ad has many views but less action.
12. These ads must be very attractive and attract the action required to obtain value from them.
13. A Facebook ad provides a good example of PPC and PPV ads. I recommend you take a look to see the difference.
CPA – Cost Per Action and PPA – Pay Per Action
14. Both CPA and PPA mean the same thing. It is the amount charged or paid for each planned action performed successfully. For example, joining an online program, filling out a form, etc.
15. I find it similar to affiliate marketing only the latter is broader compared to CPA. Second, CPA targets long-term business relationships, while affiliate marketing might not.
16. The PPA is very expensive compared to the others in this article, but it attracts great business value wherever it is involved.
17. In these types of ads, a required action must be completed in order to collect or pay.