Sigmund Freud’s nephew and corporate foreign control
His name was Edward L. Bernays. He was the nephew of Sigmund Freud. He was born in Vienna on November 22, 1891 and died at his home in Cambridge, Massachusetts on March 9, 1995 at the age of 103.
Before the early 1900s, marketers thought of people as rational beings. They thought that all they had to do was reason with the public logically if they wanted to sell their product. Freud’s theories pointed out that everyone also possessed an unconscious mind filled with hidden instincts and emotions such as sex, security, aggression, and survival. This unconscious mind greatly influences how people behave as a whole.
Edward Bernays grew up in the United States. He spent much of his youthful summers on vacation in Austria and learned first-hand about some of his famous uncle’s theories. He used what he learned to formulate the most useful corporate alien theory on the planet. This theory is called “Public Relations” by some, and “Spin” by others. You and I have been influenced by the twist for decades if we have lived in some so-called “civilized” nation of the world.
Some of Bernays’ campaigns changed the behavior of most Americans. In the mid-1920s, a company called Beechnut Packing wanted to improve its bacon sales. Bernays, instead of creating a campaign to put the bacon up for sale, created a new and unheard of use for the product. He asked the medical community if it was better for people to have a strong breakfast or a light breakfast. Doctors agreed that a large breakfast was better. Breakfast from that period consisted of toast, coffee, and juice. Bernays added bacon and eggs to this breakfast. He started a marketing campaign promoting the medical benefits of a hearty breakfast that included bacon and eggs. To this day, an “all American” breakfast includes bacon and eggs.
Another of his campaigns was for the American Tobacco Company. In the mid-1920s, smoking was prevalent in the United States, and cigarettes were the most popular form of tobacco. However, women were not allowed to smoke in public. In 1928, the American Tobacco Company hired Bernays to try to change this. She consulted with a psychoanalyst AA Brill, who suggested that what women really want is the freedom to do the same things men do. So during the 1929 Easter Parade in New York, Bernays hired debutants to march in the parade posing as suffragettes. At his signal, these women lit a cigarette. He had photographers present to mark the event and referred to the cigarettes as “torches of freedom.” It seemed that anyone who was against women smoking was also against women’s liberation. Bernays saw to it that this event was publicized around the world. Women’s smoking everywhere skyrocketed when they began to associate cigarettes with freedom.
Here’s how Bernays felt about public relations and democracy:
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this invisible mechanism of society constitute an invisible government that is the true governing power of our country.
Democracies are not the only forms of government that use the turn. Dr. Joseph Goebbels, Hitler’s minister of propaganda, kept copies of Bernays’ books in his extensive “mind control” library. Bernays never had Hitler as a client, but some techniques from his books were used in the Nazi campaign against the Jews.
During his later years, Bernays saw Public Relations being misused. On his 100th birthday in 1991, he said, “Public relations today is horrible. Any fool, any idiot, any idiot can call himself a PR practitioner.” He really wanted the science of public relations to be used for the good of humanity.
To use the science of Spin, you need enough money to run a successful campaign and media approval. Today, there are only six or seven media corporations that control most of the news and entertainment that the public watches. Governments have enough power to approve or deny what the public sees. The media only spin government policies that are considered “patriotic” and “politically correct.” Large corporations, due to their enormous wealth, buy the necessary twist to make their products stand out. The alien corporate leaders thus determine what is good for people.
During the Vietnam War, the media constantly told the American people that if the Communists won in Vietnam, democracy would be lost. The communists won and nothing happened. There were more than 58,000 Americans killed, 303,000 wounded and more than 3,800,000 Vietnamese lost their lives. Many Americans still believe that the media goes around and thinks that the war was necessary.
The current Iraqi war prompts the government to re-launch a public relations campaign. Now the word “terrorism” is constantly used in the media as a threat to “freedom”. According to the media, terrorists seem to be everywhere. Opposing this war could get you labeled a traitor. You may be called a “conspiracy theorist” if you question the government’s explanation of the events that led to this war.
Elections are handled exclusively by the media. The candidate who invests the most money or wins the best Public Relations campaign wins. How qualified is the candidate? Nobody knows. The government can save a lot of electoral expenses simply by appointing Paris Hilton as president and Jay Leno as vice president. This result would be equivalent to that of the actual elected candidates in the next elections. The people are controlled by a spin started by powerful corporate aliens who control the media. Spin requires a candidate to always look good, but ignores the candidate’s actual ability to do their job efficiently. No candidate, no matter how qualified, can win without a lot of money to buy revolving campaigns. Candidates are just faces and personalities that distract the masses and may actually have very few of the skills necessary to run the government. There seems to be an “invisible government” as Bernays said that it is the true ruling power.
To have a true election, the media must be left out of the electoral process. I think this is possible, but it won’t happen anytime soon for obvious reasons. Logic, not unconscious impulse, must guide our choices.
Not all people succumb to the twist. The more a person thinks as an individual, the less likely their ideas will be affected by media campaigns. So while most people today believe, due to the media, that there is a terrorist lurking around every corner, some still question this premise. Being aware of how your unconscious mind can influence your thoughts can cause you to do more research than the media tells you before reaching a conclusion.
The recent movie “Thanks for Smoking”, now on DVD, is an interesting and entertaining feature that covers the topic of effects. One book that covers more of Bernays’ campaigns and public relations in general is “Spin’s Father: Edward L. Bernays and the Birth of Public Relations” by Larry Tye.