Writing Article Titles: It’s Not As Hard As You Think

When you write an article, you need to capture your reader’s attention by generating catchy headlines based on keywords within your topic. This will ensure that you grab the attention of your reader immediately. There are few requirements for writing effective titles:

1. Know the category in which the article will be published.

2. Know the subcategory

3. Know your keywords or phrases

4. Have a good description of your product, service or personality

5. Search the web or their own website for more details.

Category

The category is critical. Think from the reader’s perspective. How will they find your content? The amazing thing about the Internet is that everything is organized. Take this article for example, it is categorized under Writing and Speaking. The subcategory is article marketing. It is an efficient way to store content. Search engines can easily filter through your site to find content relevant to what the user is looking for. After all, tools like WordPress offer categories for a reason… they might as well put it to good use.

Subcategory

The subcategory is similar to the parent category. They are the children of the parents. For example, take home improvement. There are so many kids in this category, such as appliances, audio and video, bath and shower, cabinets, cleaning tips and tools, concrete, DIY, doors, electricity, energy efficiency, feng shui, flooring, foundation, furniture, green living, heating. . and air conditioning… the list goes on and on. It is much easier for a user to drill down by selecting the category they are interested in and therefore find the content they want to read more quickly.

Keywords and phrases

Keywords and phrases play a fundamental role in ALL content on the web. If you want to be found, you need to embed the keywords in your article title, meta description, meta title, excerpt, and body. Once again, search engines will quickly go through their database of indexed pages looking for these keywords, by category, and return the results to your user. If you don’t include keywords within all fields on your pages, they won’t find you. After branding, you need to know what your keywords are before anything else. Do not fill in keywords. Ideally, 3-5 keywords are enough for 400-600 word articles.

Description

The description is a brief summary of your product, service, or personality. It acts as a mission statement for the content. It will tell you how to carefully construct article titles to convey a specific message to search engine users and readers across the web. The description allows you to write titles clearly. This is the beginning of building your online presence.

Website

Chances are, if you’re looking to write article titles, you most likely have a blog or website. There are more gold nuggets to be found within your own content than trying to get creative out of thin air. In other words, you’ve probably already written a lot of good stuff (ie number of bullet points listed, quotes, services, products, etc.) that can be turned into 400 word articles.

Awesome Article Title Writing Example

• Category: Health & Beauty
• Subcategory: Personal training
• Description: We strive to build trust in all areas of life. We work with top-level athletes as well as clients just starting their fitness journey towards a healthier lifestyle. Our nurturing environment allows all ages to build strength, gain stamina, learn the importance of injury prevention and improve performance levels. Our staff is constantly paying attention to proper technique while conditioning, and our athletic trainer can teach the importance of strengthening the body with proper form. The Staff designs training groups according to the capacity, age and objective of each member. Our passion is to show each individual that they can achieve their own idea of ​​greatness on and off the field.
• Website: Your domain name (URL)
• Keywords: injury prevention, performance, nutrition, endurance, strength, fitness, health

Now that all the details are in, it’s time to start writing. For example,

• Injury prevention: 3 Things I Wish I Had Known Before

• Why the biggest “myths” about Physical aptitude You may actually be right

• Undeniable Proof You Need Muscle Conditioning

• 3 tips on Nutrition From industry experts

When it’s time to start writing your articles, write the title, depending on the category. For example, if you type “Injury Prevention: 3 Things I Wish I’d Known Sooner,” type the content of that heading as it relates to the category and subcategory, Health & Fitness and Personal Training. The above are just a few examples, but you get the point. Finally, keep your headlines under 60 characters. Search engines will cut off the trailing and leave trailing periods (ie ).

In conclusion, don’t worry about writing perfect article titles. Just know who you are as a company and what you offer as a product, service or personality. Implement keywords that you know people might use; Finally, write up to the title using the categories as a compass. It will most likely drive more traffic to your website.