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As a marketing consultant with over 35 years of experience, I often work with extremely stubborn clients who have apparently lost their true calling in life, that of a marketing professional. While their credentials may be impressive (doctors, lawyers, executives), they usually have nothing to do with marketing. However, they approach the task of marketing […]
Have you heard the famous saying that the tail wags the dog? When it comes to long-tail keywords, it can often be beneficial for the “long tail” to move the dog. Long-tail keywords are typically a search phrase of three to five (or more) words, many of which can only be searched five to ten […]
We all know that Instagram photos don’t look the way they do without a little behind-the-scenes work. I mean, come on, when was the last time you took a photo and at least didn’t use some kind of editing? However, there are two types of people who make mistakes: those who over-edit and those who […]
Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputable agencies to handle the marketing of their business, while smaller companies rely on more creative and cost-effective methods. In today’s extremely competitive world, social media marketing […]
When Taylor Swift, who was feeling pop, introduced her single “Me” in April 2019, the tune instantly went viral. Features Brenden Urie from Stress! In The Disco and the music, the film is between the two dancing and singing in a kaleidoscope of light colors. Shortly after the release, Swift’s TikTok accounts posted a clip […]
Public relations professionals design media blitzes to seduce journalists and journalists into writing and reporting on a client’s product or story. The weapon of choice has always been the press release. Originally, press releases were precisely worded previews focused on presenting cold, hard facts so that media officials could then follow up and write a […]
You have just designed your amazing new website. Now what? How do you get your target audience to explore your new online business home? The answer? Online marketing. Online marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services over the internet. These […]
The largest technology market on this planet is the mobile app ecosystem. There are almost 6 billion apps present on the mobile app stores. According to Statista, the total number of mobile app downloads in 2017 was 197 billion. All companies now admit that having a mobile app for their business is not just an […]
Marketing communication (MC) is the only way for companies to move products, services, and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mix in which advertising and sales promotion play vital roles. MC types include advertising, public relations, and sales promotions. Of these, […]
Do you have a YouTube channel? If so, you may be looking for ways to get tons of views. According to statistics, YouTube videos get more than 1.5 billion views per day. On average, a viewer spends more than an hour on this platform. If the number of views is too low, we suggest you […]