Health Fitness

bosu exercises

Bosu ball training engages both the mind and the body. In general, the workout focuses primarily on your upper body, core, and hips, including cardio that will help improve your heart rate. Starting with a warm up exercise like standing on the bosu balance trainer and slowly shifting your weight from one foot to the […]

Health Fitness

Think Global Act Local: a case of McDonald’s global strategy

The impact of culture on international business has led to an emphasis on the concept of glocalization. The following reasons highlight the importance of adopting a strategy adapted to a particular culture in international business. These reasons are: – The international marketing scheme is affected by globalization and cultural differences. Cultural distinctiveness has affected the […]